Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
G-Power BMW M5 Touring

G-Power BMW M5 Touring

Earlier this month, German tuner revealed the M5 HURRICANE RS, a vehicle based on the E60 BMW M5 Touring wagon that hits 359 km/h (224 mph). The 5.0 liter V10 high-revving power unit produces 750…

MWDesign Project: BMW E89 Z4 “White Flame”

MWDesign Project: BMW E89 Z4 “White Flame”

Canadian tuning shop MWDesign reveals their latest project titled “White Flame”. The tuning company used as basis for their project a BMW E89 Z4 and after several visual enhancements, the roadster stands out even more….

Behind the design of the new BMW sub-brand

Behind the design of the new BMW sub-brand

Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…

BMW i – BORN ELECTRIC

New BMW sub-brand: BMW i

New BMW sub-brand: BMW i

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…

Rolls-Royce 102EX Concept - Electric Phantom

Rolls-Royce 102EX Concept – Electric Phantom

After months of speculations and several hints coming from Goodwood, Rolls Royce announces the 102EX concept, a one-off electric Phantom, and it will debut at the Geneva Auto Show. The full technical specifications for the…

New M Performance Exhaust for BMW M3

BMW today announced a new M Performance exhaust system specifically designed as an accessory for the BMW M3 Coupe, Sedan and Convertible. With the racetrack and the street in mind, this new exhaust system is…

BMW of North America Announces Best Dealership Awards

Press Release: BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of…