Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 ALPINA B5 BiTurbo Touring coming to Geneva

2011 ALPINA B5 BiTurbo Touring coming to Geneva

Next week at the 2011 Geneva Motor Show, ALPINA will unveil to the world the 2011 B5 BiTurbo Touring. The B5 BiTurbo Touring is the wagon variant of the B5 BiTurbo sedan model based on…

The Success Story Of MINI: 300,000 units annually in the medium term

New Video: MINI Rocketman Concept

New Video: MINI Rocketman Concept

Oxford-based MINI introduced another exciting concept this week, the MINI Rocketman, a return to the classic MINI dimensions and ideology. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show….

BMW offers new interface for extended iPhone connectivity

BMW offers new interface for extended iPhone connectivity

Press Release: For the first time following the launch of MINI Connected, the BMW Group is now also offering select iPhone applications for integrated use in a BMW. This capability sees the already extensive range…

Video: BMW i Series Press Conference

Video: BMW i Series Press Conference

Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…

World Premiere: MINI Rocketman

World Premiere: MINI Rocketman

The long-time rumored mini-MINI makes its world debut today when the Oxford-based company unveils the new MINI Rocketman Concept. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show. The…