Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 Geneva: Hamann 5 Series and X6 TYCOON EVO M

2011 Geneva: Hamann 5 Series and X6 TYCOON EVO M

Another tuner to showcase their work at the Geneva Motor Show was the German-based shop Hamann. The company displayed at their exhibit the new F10 5 Series and their interpretation of the X6 M, dubbed…

Video: 2011 Geneva - BMW Vision ConnectedDrive

Video: 2011 Geneva – BMW Vision ConnectedDrive

The star of the show for BMW is the futuristic Vision ConnectedDrive Concept. Built primarily around future technologies and innovation, the new Vision Concept was the main attraction at the BMW exhibit. While many believed…

Video: 2011 Geneva – BMW 1M Coupe in Alpine White

2011 Geneva: ALPINA B5 BiTurbo Touring

2011 Geneva: ALPINA B5 BiTurbo Touring

Today, at the 2011 Geneva Motor Show, ALPINA unveiled to the world the 2011 B5 BiTurbo Touring. The B5 BiTurbo Touring is the wagon variant of the B5 BiTurbo sedan model based on the new BMW…

2011 Geneva: World Premiere - MINI Rocketman

2011 Geneva: World Premiere – MINI Rocketman

The latest concept from MINI, Rocketman, makes its world debut at the 2011 Geneva Motor Show. The urban-oriented vehicle builds atop the idea of the upcoming Megacity vehicle. The study car brings back the exterior…

First BMW M5 Teaser Video

First BMW M5 Teaser Video

Just moments ago, a new teaser episode from M-Power.com just went live. In a new initiative to create interest and buzz around a new M product, the marketing fellows at BMW are teasing us with…

2011 Geneva: BMW M3 in Melbourne Red Metallic

2011 Geneva: BMW M3 in Melbourne Red Metallic

Along with the other emotional M product, the 1M, BMW displayed at the Geneva Motor Show a BMW M3 in the stunning Melbourne Red Metallic. The M3 has still drawn plenty of attention from the…

2011 Geneva: BMW X1 M Sport Package

2011 Geneva: BMW X1 M Sport Package

Yet another premiere at the BMW exhibit in Geneva is the BMW X1 with M Sport Package. The package will be available this Spring for all engine versions of the X1 and comprises suspension, exterior…