Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW Ring Taxi comes to an end?

A rumor coming from GTSpirit.com states that the BMW Ring Taxi at the Nurbugring might come to and end. According to the previously mentioned source, the Nürburgring management have removed all offers relating to taxi…

Video: Chris Bangle on supercars

Video: Chris Bangle on supercars

Chris Bangle, the charismatic designer and ex-chief of design at BMW, attended the 2011 Geneva Motor Show and as usual, he made a stop at the BMW exhibit where he was seen cordially chatting with…

2011 Geneva: Photo Gallery Other Automakers

2011 Geneva: Lumma Design CLR X 650

2011 Geneva: Lumma Design CLR X 650

The Winterlinger-based tuner, Lumma Design, unveiled at the 2011 Geneva Motor Show their latest iteration of the X6 SAC. Dubbed CLR X 650, the Lumma tuned-up X6 made its first debut back in 2008. The…

The BMW X3 Difference Event

The BMW X3 marketing campaigns continue to intensify here in North America. After the X3 Mountain Driving events, the company announces a new offering: BMW X3 Difference Event. “Difference Event” translates into an event where…

BMW 1M production began this week

BMW 1M production began this week

According to German press, the production of the new BMW 1M began on March 1st. The new entry-level M is being assembled at the Leipzig plant where it runs on the same production lines as…