Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW xDrive Live Tour 2011

BMW xDrive Live Tour 2011

Back in March, BMW Romania held a new BMW xDrive event. An annual event, the xDrive Live Tour returns in 2011 with a new vehicle added to the X-lineup: the new BMW X3. 24 BMWs…

The Story Behind the Building of your BMW X3

The Story Behind the Building of your BMW X3

A behind the scenes look at what it took to create a customized video for new owners’ of their X3 being built. http://www.bmwusa.com/x3. At the recent BMW X3 launch in Spartanburg, BMW announced a $5 million…

MINI launches Wanderlust Marketing Campaign. Grand prize: A New MINI Countryman

BMW upgrades the Z4 GT3 for 2011

BMW upgrades the Z4 GT3 for 2011

BMW Motorsport announces an upgrade to their Z4 GT. The goal of these latest modifications is to improve aerodynamics efficiency and increase car’s competitiveness in the GT3 classes. The drivetrain has also been extremely revised…

Everything about BMW Classic

Everything about BMW Classic

Earlier this week, BMWBLOG received an exclusive invitation to the BMW Classic in the center of Munich. Our own Hugo Becker had the opportunity to take a trip back into the history of BMW and…

2011 BMW M3 Convertible By Vorsteiner

2011 BMW M3 Convertible By Vorsteiner

US-based tuner Vorsteiner releases new aerodynamic upgrade to the 2011 BMW M3 Convertible. The super sporty M3 is getting new carbon fiber bootlid giving the car not only a more aggressive dynamic upgrade, but also…

The New BMW Engines Family

The New BMW Engines Family

Sustainability by commonality: the new BMW Group Efficient Dynamics family of engines. With the development and production of future drive units with six, four and three cylinders, the BMW Group continues to bank on its…