Horatiu Boeriu

Unfair comparison? Unorthodox? Fair race? BMW engages Rico and Nico, two friends, that were having the ultimate debate: BMW M3, the superstart from M lineup, versus BMW S 1000 RR, the “M bike”. BMW gave…

Last year, BMW’s marketing agency began a worldwide search for siblings to feature in the BMW campaign ONE ORIGIN. TWO ORIGINALS. The agency was looking for a pair of brothers or sister pairs with different…

“The concept cars at the Concorso d’Eleganza Villa d’Este represent a rare opportunity to see these prototypes in close proximity, outside the context of the dazzle of the international motor exhibition circuit, a chance to…

Earlier today, BMWBLOG went behind the wheel of the new 2012 BMW 650i Convertible. The Black Sapphire cabriolet was put through paces on a 500 km round trip route from Cabos to Baja, Mexico. Our…

In just a few hours, we will take the reins of a new BMW 6 Series Convertible for a test drive from the beautiful Los Cabos, Mexico to La Paz. Earlier today, BMW hosted a…

MINI Connected gives drivers an even more intense experience of limitless driving fun, and allows that experience to be tailored to personal preferences and even shared with other users. Now the intelligent link-up of the…

It’s almost May which means time for the 2011 One Lap of America. For the last four years the BMW Performance Center has entered a vehicle in this grueling event, where entrants visit a variety…

Last summer, 3D Design, a local Japanese tuner, introduced an aero package for the new BMW 5 Series. But now, they return with a new kit, this time based on the M-Sport Package available for…

Dominique Gargiulo, head of marketing for M automobiles at BMW GmbH, talks about details and highlights ot the upcoming M Festival where BMWBLOG will be present as well. Mr Gargiulo, “The M Festival” – what is it…

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign,…