Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Photos: BMW preparing for the 1M Test Drives

Photos: BMW preparing for the 1M Test Drives

Our friend Palbay, the South Carolina spy photographer, managed to snap a few shots of an open truck transporting several 1M vehicles with NJ license plates. Most likely these are manufacturer cars on their way…

Videos: Head-Up Display in the new BMW 6 Series

According to BMW, it takes one second and 28 meters from the time you take your eyes off the road and read 100 km/h on the speedometer. To overcome this distraction, BMW equipped the new…

BMW 1M Design Sketch: A Gift For BMWBLOG

BMW Guggenheim Lab to Launch in New York in August 2011

BMW Guggenheim Lab to Launch in New York in August 2011

Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation, and Jim O’Donnell, President and CEO, BMW North America, LLC, announced today that the BMW Guggenheim Lab will launch in New York City from…

BitDefender “Enjoy The Ride: Win a BMW 3 Series

BitDefender “Enjoy The Ride: Win a BMW 3 Series

BitDefender, the provider of internet security solutions, has announced the launch of its “Enjoy the Ride” Facebook campaign, aimed at raising awareness of BitDefender’s efforts to protect users of the social network. The campaign, which…

A rocking MINI by DSQUARED²

A rocking MINI by DSQUARED² for the 2011 Life Ball. Initial sketches of the Charity MINI are presented in Vienna. Press Release: Dean and Dan Caten, better known as the designer duo DSQUARED², yesterday presented…