Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Video: First BMW 1M Commercial

Video: First BMW 1M Commercial

BMW UK launches the first commercial of the new 2011 BMW 1 Series M Coupe. The UK test drives took place last Friday and more reviews are under way. The commercial emphasizes the driving experience…

Ultimate Photo Gallery: BMW 1M on race track

Ultimate Photo Gallery: BMW 1M on race track

The BMW 1M coverage continues and we have a new ultimate photo gallery showing the “baby-M” going around the race track at the Monticello club. Last week, our own Hugo Becker lapped around the track…

BMW M Power Computer Case

BMW M Power Computer Case

Back in 2009, at CEBIT, world’s largest computer expo, BMW Designworks USA in cooperation with Thermaltake presented a futuristic computer case named Level 10. The BMW-branded case was not your regular computer case, where internal…

Photo Gallery: Bimmerfest 2011

BMW 3 Series E90 in Valencia Orange color

So far, the BMW world associated the new Valencia Orange Metallic paint with the 2011 BMW 1 Series M Coupe, but thanks to our sister-magazine BimmerToday, we have the first photos of a 3 Series…

Video: Drifiting the BMW 1M

The folks over at Axis of Oversteer show us how the BMW 1M is driven on a race track. In a 2 minutes video, the new “baby-M” is being taken through a series of drifts…

BMW 5 Series Touring by Hamann

BMW 5 Series Touring by Hamann

After the limousine, HAMANN-Motorsport now also vamps up the estate car version of the new BMW 5 Series. In Laupheim the Touring is upgraded to become a fitness studio for up to five persons. All…

HP Autowerks tunning plans for BMW 1M

HP Autowerks tunning plans for BMW 1M

Santa Barbara tuning shop, HP Autowerks, takes deliver of the new 2011 BMW 1 Series M Coupe. But this is just the beginning for the beautiful 1M Alpine White. The company plans to take the…

2011 Super GT: Studie Japan BMW E89 Z4 GT3

2011 Super GT: Studie Japan BMW E89 Z4 GT3

Studie is a Japanese tuning company of BMW and a Super GT racing team which participates in GT300 class. The team originally planned to participate as AS Studie Racing in 2010 season. But as one…