Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
IAA 2011: New 2012 BMW 1 Series Public Debut

IAA 2011: New 2012 BMW 1 Series Public Debut

Another debut today at the 2011 Frankfurt Motor Show was the newest and second-generation BMW 1 Series. The F20 1 Series hatchback was officially unveiled to the public present in Hall 11. Styling wise, the…

IAA 2011: BMW i8 Public Debut

IAA 2011: BMW i8 Public Debut

BMW i8, “the most progressive sportscar” as the Munich-based automaker labeled it, made its public debut today at the 2011 Frankfurt Auto Show. According to BMW, the i8 will set a benchmark in the performance…

Debut: ALPINA D5 Bi-Turbo based on BMW 535d

Debut: ALPINA D5 Bi-Turbo based on BMW 535d

The drivetrain of the D5 Bi-Turbo utilises the excellent attributes of the BMW full aluminium 3 litre in line six cylinder engine with modern common-rail direct injection and two turbo-chargers with variable turbine geometry. With…

IAA 2011: ALPINA B6 Bi-Turbo Cabriolet

IAA 2011: ALPINA B6 Bi-Turbo Cabriolet

Today, at the 2011 Frankfurt Auto Show, Buchloe-based automaker ALPINA unveils the new 2012 ALPINA B6 Bi-Turbo Convertible which is based on the new BMW 6 Series Convertible. As expected with all the ALPINA models,…

IAA 2011: BMW 1 Series Performance Study

IAA 2011: BMW X6 M with Performance Parts

IAA 2011: BMW X6 M with Performance Parts

A small part of the BMW display in Hall 11 is dedicated to BMW M models. One of the world premieres this year at Frankfurt Auto Show is a BMW X6 M with Performance Parts….

BMW M3 wrapped in 3D cube aluminum foil

In the last few years we have seen several BMW owners dressing up their vehicles in vinyl wrap, from matte black, to gray and even matte orange. Latest one to join the club is the…

IAA 2011: Hamann BMW 6 Series Cabriolet

IAA 2011: Hamann BMW 6 Series Cabriolet

For the second generation of the BMW 6 Series Cabriolets, HAMANN-Motorsport will present fascinating customization options at the 64th International Motor Show, the IAA in Frankfurt, Germany. The difference between the standard production and HAMANN’s…

BMW of North America Kicks-Off the 2011 BMW Championship

Beginning today and continuing through September 18, 70 of the world’s top professional golfers will converge upon Cog Hill Golf & Country Club to participate in the 2011 BMW Championship, the penultimate event in the…

MINI releases limited Monte-Carlo edition

To celebrate the return of MINI cars to the World Rally Championship, the Oxford-based carmaker releases a a limited edition of the hatchback dubbed the MINI Monte-Carlo. The MINI Monte-Carlo is based on the MINI…