Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Photos: Frozen Black Individual E90 BMW M3

Photos: Frozen Black Individual E90 BMW M3

Piotr, a member of M Flight club in Germany, just took delivery at Pentagon Car Sales of his new Frozen Black Individual E90 BMW M3. The special black matter paint first became available last year…

Video: BMW Head-Up Display - Simulation Augmented Reality

Video: BMW Head-Up Display – Simulation Augmented Reality

Last week, BMW revealed information on their next generation Head-Up Display. First released in 2004, the Head-Up Display from BMW was the first system to use a color projector which provided driving-related information directly in…

BMW congratulates F1 World Champion Sebastian Vettel

Seven years ago he made history in the Formula BMW series, at the weekend he created motorsport history once again – this time in Formula One: Sebastian Vettel became the youngest driver ever to defend…

Photo Gallery: 2012 BMW 640d M-Sport Pack

BMW M3 Coupé Chrome Bullet

BMW M3 Coupé Chrome Bullet

At the BMW Welt in Munich, a new M3 made it to the showroom, but not just another M car. Dubbed BMW M3 Coupe Chrome Bullet, the special M3 is made, as you might have…

Head-Up Display 2.0 - Augmented Reality

Head-Up Display 2.0 – Augmented Reality

In 2004, BMW was the first automotive manufacturer to use a color Head-Up Display which projected driving-related information directly in the driver’s line of sight. The next generation Head-Up display arrived in 2011 and featured…

Video: BMW 640d with M-Sport Package

Launching in the UK on 15 October 2011, take a closer look at the exterior and interior of the new BMW 640d with M-Sport Package. The 640d model is powered the new in-line six-cylinder diesel…