Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Rolls Royce at Dubai Auto Show 2011

Rolls Royce at Dubai Auto Show 2011

Rolls-Royce Motor Cars has announced strong sales in the Middle East region at the Dubai International Motor Show today. The company has seen sales growth of almost 30 per cent year to date compared to…

New video shows the BMW M5 in black

BMW UK releases a new video of 2012 BMW M5. Moving away from the Monte Carlo color seen in the official photos, the new video shows the aggressive and sporty design lines through a beautiful…

Video: BMW i3 and i8 Revealed in New York City

Video: BMW i3 and i8 Revealed in New York City

Yesterday in New York City, BMW offered an exclusive preview of the upcoming BMW i3 and i8 vehicles. The new BMW i3 and BMW i8 plan to disrupt the electric and hybrids segment delivering not…

2012 BMW 3 Series Ordering Guide

BMW C 600 Sport and BMW C 650 GT - New BMW Scooters

BMW C 600 Sport and BMW C 650 GT – New BMW Scooters

There here have been drastic changes in the requirements for individual mobility concepts, specifically for conurbations. The challenges facing inner city traffic in future will be growing traffic volume, rising energy costs, and greater stringency…

The limited edition BMW Key2Joy

BMW is launching their first Social Commerce Pilot through the UK Facebook page of the brand. The company is offering a limited edition BMW Key2Joy. The unique offer runs for limited time only through BMW Facebook,…

BMWBLOG 1M: Living with the "baby-M"

BMWBLOG 1M: Living with the “baby-M”

It has been three months since I took re-delivery of my BMW 1M after the exciting European Delivery trip. After a short venture with the “baby-M” in New York City, I decided to bring it…

BMW 3 Series Carbon Sport Edition for Netherlands

BMW 3 Series Carbon Sport Edition for Netherlands

BMW has announced plans to offer a 3 Series Carbon Sport limited edition in the Netherlands. The limited edition 3 Series is built on the outgoing E90 platform and joins the offerings of exclusive editions…

MINI Roadster Advertising Campaign

MINI Roadster Advertising Campaign

The successful market launch of the MINI Coupé is being followed by that of its accomplice, the new MINI Roadster. The new MINI Roadster is the first open-top two-seater in the MINI family to be…