Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

The new BMW 3 Series TV Ad

The TV ad of the new BMW 3 Series is now online. In February, first delivery of the F30 3 Series will begin in Europe and United States with the first American customers taking possession…

Prior Design BMW 5 Series

Prior Design BMW 5 Series

Prior-Design reveals a new update to their aerodynamic kit for the BMW 5 Series. The PD-R aerodynamic package builds atop the previous release by adding a new front-bumper that fits all 5 Series models except…

Video: BMW M5 F10 Magny-Cours Lap Time

Video: BMW M5 F10 Magny-Cours Lap Time

The F10 BMW M5 goes to the track one more time. French magazine Motorsport takes the super sporty sedan to the famous Magny-Cours F1 race track to demonstrate, yet again, the capabilities of the new…

No. 1 Selling Luxury Brand in the U.S. – BMW or Mercedes?

New BMW 3 Series spotted in California

New BMW 3 Series spotted in California

Jeremy, a reader of BMWBLOG, spotted the new 2012 BMW 3 Series in La Quinta, California. The 328i model sports the Alpine White paint and the U.S. license plate mounting base that had many fans…

Photo Gallery: BMW 1M at Miami Art Basel

Photo Gallery: BMW 1M at Miami Art Basel

Our friend Constantine brings us a photo gallery of his BMW 1M during the 2011 Miami Art Basel. The art event takes place every year in Miami and gathers nearly 40,000 attendees. In the past…

Vorsteiner VMS-F10 based on 5 Series

Vorsteiner VMS-F10 based on 5 Series

Presenting the Vorsteiner VMS series program specifically designed & manufactured for F10 5 series. The VMS package consists of a lightweight pre-preg carbon fiber aerodynamic package for vehicles equipped with the factory M Tech aero…

BMW 5 Series Aero Kit by Prior Design

BMW 5 Series Aero Kit by Prior Design

Prior Design unveils a new body kit for the F10 BMW 5 Series. Instead of building atop the already aggressive M Sport Package, the tuner takes a new approach and creates more exclusivity for the…

Video: 2013 BMW M5 – The Ultimate Drifting Machine

Autocar asks the following question: 2013 BMW M5 – Will it drift? The answer: YES IT CAN! But what makes the M5 be The Ultimate Drifting Machine? Well for starters, the amazing engineering that went…

Hyundai hires BMW Designer Christopher Chapman

One of the fastest growing car companies these days is the South Korean automaker Hyundai. The company began its brand revitalization a few years ago with bold designs and improved styling that also won them…