Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2012 BMW 3 Series Online Configurator at BMWUSA.com

2012 BMW 3 Series Online Configurator at BMWUSA.com

The 2012 BMW 3 Series online configurator went live at www.bmwusa.com. For those of you that are looking to highly customize your next purchase, the F30 configurator gives you the most choices ever. The base…

BMW Delivers First All-Electric ActiveE in the US

BMW Delivers First All-Electric ActiveE in the US

BMW today delivered the first all-electric ActiveE in the US and began the next chapter in its electromobility strategy. Ludwig Willisch, President and CEO of BMW of North America presented the keys to a BMW…

The “face“ of the BMW 3 Series through changing times

The “face“ of the BMW 3 Series through changing times

The “face“ of the BMW 3 Series through changing times: dynamic, innovative and always unmistakably BMW. Each new BMW 3 Series is a harmonious combination of BMW tradition and modernity, of classic and innovative elements…

Video: Interview with Dr. Friedrich Nitschke, BMW M boss

Introducing BMW M Performance Automobile

Introducing BMW M Performance Automobile

In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M…

Photo Comparison: F30 BMW 3 Series vs. Cadillac ATS

Photo Comparison: F30 BMW 3 Series vs. Cadillac ATS

The 2012 Detroit Auto Show hosted the world premiere of the Cadillac ATS. The first compact Cadillac joins the midsize segment to take on BMW’s top-seller, the 3 Series and the Mercedes-Benz C-Class. Cadillac ATS…

2012 BMW 335Li – Long Wheelbase

Chinese website Autohome uploads the first photos of the 2012 BMW 335Li. The 3 Series with a long wheelbase is available for the Chinese market and will go on sale this summer. The first long…

Roar Before the 24 - Winding Down in Florida

Roar Before the 24 – Winding Down in Florida

The weekend has come to a close. What appears to be the largest field in history is loading up their cars en route back to the their shops to look over their data and make…