Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

UK Market: BMW is BusinessCar Manufacturer of the Year

BMW UK has scooped six awards from one of the country’s leading fleet publications. BusinessCar magazine has honoured BMW with the headline accolade of ‘Manufacturer of the Year’, for the fourth year in a row,…

Review: 2012 BMW 320d EfficientDynamics Edition

Diesel-centric website The Diesel Driver brings us the first test drive review of the new F30 BMW 320d EfficientDynamics. Available only to European customers, the 320d ED is powered by a turbocharged 2.0-liter four cylinder…

IND Portfolio projects

IND Portfolio projects

IND takes us back into their history of amazing BMW projects. Let’s have a look. “The aphorism “it’s not the destination, but the journey that counts” is a well worn one, and a lesson that…

BMW's Mini Starts Ad Agency Search

BMW’s Mini Starts Ad Agency Search

After a seven years partnership with Butler Shine Stern & Partners, MINI is searching for a new ad agency.  According to AdAge, BMW’s MINI has started a review process led by North Carolina consulting firm,…

MINI Finishes 2nd at Monte Carlo Rally

Chris Bangle writes book and launches contest

Chris Bangle writes book and launches contest

Chris Bangle, the charismatic designer and ex-chief of design at BMW, launches a novel. The U.S.-born designer penned the Peter Teufel, A Tale of Car Design in 3 Parts. But there is more to it….

Real Life Photos: 2012 BMW 328i

Real Life Photos: 2012 BMW 328i

Spy photographer Palbay spotted a 2012 BMW 328i in the Luxury Line with the Mineral Gray Metallic paint. The car was spotted near Spartanburg just weeks before it hits the floors of BMW dealerships. The…

Recruitment process for BMW ActiveE-Now Open

Recruitment process for BMW ActiveE-Now Open

Beginning today, the recruitment process for the highly anticipated all-electric BMW ActiveE is open in the metropolitan markets of Boston, Hartford, New York, Los Angeles, Sacramento, San Diego, and San Francisco. The BMW ActiveE is…

MINI Baker Street and MINI Bayswater

MINI Baker Street and MINI Bayswater

With just months to go before the Olympic Games get under way in the capital city of the brand’s home country, MINI introduces two new special-edition models to spread contemporary London style around the world….

Welcome to BMWBLOG 3.0

Welcome to BMWBLOG 3.0

BMWBLOG gets a new look. After months of development and planning, BMWBLOG 3.0 is now live and brings lots of changes. Nearly five years ago, BMWBLOG launched as a website that acts as a single-point…