Horatiu Boeriu

P90293910 highRes 830x553

BMW on this week’s top 10 video campaigns by marketers

7-series, Videos | February 27th, 2018 by Horatiu Boeriu

BMW’s latest product placement takes place in the “Red Sparrow” flick featuring Oscar-winner Jennifer Lawrence. Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia’s world-renowned …

bmw toyota 120211111 750x500

BMW, Toyota Back a Driverless Startup

News | February 26th, 2018 by Horatiu Boeriu

BMW, through its i Ventures fund, and Toyota led a $11.5 million seed investment round for May Mobility, a micro-transit company that deploys self-driving electric …

BMW M5 F90 Individual Ferrari red 830x553

BMW F90 M5 Individual Program: Frozen Black, Purple Silk, Java Green, Ferrari Red

BMW M5 | February 26th, 2018 by Horatiu Boeriu

BMW M uses their Individual Program to showcase some exclusive and exciting colors for the new BMW F90 M5. The selection of colors indicates how …

bmw n57s diesel 13 750x500

BMW to recall 11,700 cars to fix their engine management software

Engines | February 24th, 2018 by Horatiu Boeriu

BMW said on Friday it would recall 11,700 cars to fix their engine management software after it discovered that the wrong programming had been installed on …

bmw n57s diesel 13 750x500

BMW Diesel Software: Official statement on the N57 engine

Engines | February 24th, 2018 by Horatiu Boeriu

The news came yesterday like a thunderbolt, but with a closer look, the BMW Diesel software problem is a completely different than other manufacturers. The …

San Marino Blue G30 1 830x553

BMW Individual San Marino Blue 540i xDrive with full M Performance

5-series, Tuning | February 22nd, 2018 by Horatiu Boeriu

Poland-based BMW Dobrzański dealership brings us today a special BMW 5 Series with the help of BMW Individual program. This BMW 540i xDrive sedan gets …

BMW 8 Concept Series photos 27 830x553

BMW Concept M8 Gran Coupe to be unveiled next month

BMW M8, Rumors | February 22nd, 2018 by Horatiu Boeriu

As we mentioned a few days ago, BMW is preparing a new concept to be unveiled at the upcoming 2018 Geneva Motor Show. Early next …

BMW 3 Series Sedan Plant Rosslyn 07 830x553

Last BMW 3 Series Sedan rolls off the production line at Plant Rosslyn

3-Series | February 22nd, 2018 by Horatiu Boeriu

After 35 years, the last BMW 3 Series Sedan rolled off the production line today at Plant Rosslyn in Pretoria, South Africa. The plant has …

BMW MSTEP Program 07 830x553

BMW to train transitioning service members to become BMW technicians

News | February 21st, 2018 by Horatiu Boeriu

  BMW of North America is kicking off a pilot program at Camp Pendleton, California, to train transitioning service members to become BMW technicians. Scottsdale-based Universal …

BMW 7 Series Tesla Model S 750x500

Tesla Model S outsells S-Class, 7 Series and A8 in Europe

7-series | February 21st, 2018 by Horatiu Boeriu

According to Automotive News Europe, American manufacturer Tesla has sold more Model S units than the European flagship sedans from BMW, Mercedes-Benz and Audi. The Model …

NEWSLETTER