Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Motorsport Boss Jens Marquardt moves on to a new role

BMW Motorsport Boss Jens Marquardt moves on to a new role

In an unexpected move, BMW Motorsport Boss Jens Marquardt is leaving behind his racing activities. After nearly 10 years at the helm of the BMW Motorsport program, Marquardt will now head the Pilot Plant for…

World Premiere: 2021 BMW M4 Design Study by Kith

World Premiere: 2021 BMW M4 Design Study by Kith

Back in February, BMW unveiled its collaboration project with artist Futura 2000. It was a BMW M2 Competition with an entirely custom hand-painted finish by the artist himself. During that event, BMW M CEO Markus…

Collect BMW points if you drive in the electric mode

Collect BMW points if you drive in the electric mode

The BMW Points program launches today as a way  to incentive customers who love to drive electric. The driver is credited one point for every purely electrically-driven kilometer. Using the purely electric driving mode in areas…

Episode 1: Timo Glock shows how the cutting-edge BMW Motorsport simulator works

A first look at the 2021 BMW M4 Competition by KITH

KITH owner Ronnie Fieg has just unveiled his collaboration with BMW M. In an Instagram video, the NY-based designer showcases his E30 M3 with KITH branding, along with a special 2021 BMW M4 Competition. The…