New BMW i Collection Launched Featuring Sustainable Materials

BMW i, Interesting, News | June 5th, 2018 by 2
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Ever since the BMW M division was launched, BMW realized that there’s some money to be made from selling clothes and accessories featuring the Bavarian …

Ever since the BMW M division was launched, BMW realized that there’s some money to be made from selling clothes and accessories featuring the Bavarian brand and interesting designs. Over the years, alongside the BMW M division we got the BMW i division, defined by its forward-looking approach to the industry and usage of sustainable materials. The Germans launched the new BMW i Collection today showing a mix of stylish, innovative, sustainable items.

The items of clothing, for example, stand out not just for their pureness of form and subtle colors, but also their eye-catching styling and use of resource-friendly materials. Take, for example, the ladies’ and men’s BMW i T-Shirt or the BMW i Long-sleeve Shirt for men, which are made from organic cotton and TENCEL. The latter is an eco-friendly Lyocell fabric obtained from natural and sustainable forested eucalyptus wood that gives the T-shirt a particularly silky feel.

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The men’s BMW i Jacket made from organic cotton features a delightful asymmetric cut and raglan sleeves, a high-quality lining in an elegant contrast color, plus a very neat design touch in the form of buttons made from recycled paper. Resource-friendly, sustainable manufacturing is an important consideration for the personal accessories in the collection, too. For instance, an unusual material known as appleskin – a vegan imitation leather made from apple fibers – is used for the BMW i Backpack, with its minimalist appearance and padded laptop compartment.

Salvaged waste from BMW i car seat production is ingeniously turned into the BMW i Pencil Set, complete with a high-quality, handcrafted case made from BMW i leather. The pioneering 3D printing technology already in use at BMW for a significant period of time enhances sustainability on the lifestyle front, too. PROJEKT SAMSEN, a young and creative Berlin-based label, has designed a glasses frame that is produced entirely using 3D printing – and requires neither hinges nor screws. This means there is virtually no production waste and the glasses are easy to recycle.

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BMW Lifestyle and PROJEKT SAMSEN have joined forces to create one pair of unisex and one pair of ladies’ sunglasses for the BMW i Collection. Each of these exclusive models can be personalized into a genuine one-off with the help of the specially developed online configurator. Besides choosing an individual color scheme, customers can also have the sunglasses engraved with an inscription of their choice.

The BMW i Collection doesn’t stop at clothing and personal accessories – it also includes stylish designs for the home or office. The BMW i Wooden Bowl is made in a workshop in Finland. Although appearing feather-weight on account of its gracefully light, Scandinavian design, the bowl has a sturdiness that makes it ideal for holding office utensils, for example. The BMW i Coffee Maker by Stelton and the BMW i Cup by Stelton both feature an elegant blend of eco-friendly bamboo and classic stoneware. The BMW i Collection is now available at selected BMW dealers as well as online.

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