MINI Living – Built By All Installation Unveiled in Milan

MINI, News | April 17th, 2018 by 0
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MINI has been working on an array of projects adjacent in one way or another to cars and the general automotive field. In recent years, …

MINI has been working on an array of projects adjacent in one way or another to cars and the general automotive field. In recent years, the British marque has been trying to figure out a way of making living in crowded mega-cities a bit less painful and, why not, more enjoyable. It’s a known fact that rent prices are constantly growing while space inside busy cities is getting scarcer as time goes by. That’s where the MINI Living concept steps in, trying to find alternative solutions to problems we’re all dealing with.

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This week, at the Salone del Mobile in Milan MINI will be presenting its Built By All installation, done in collaboration with London-based architects Studiomama. This new installation reveals a visionary living concept brought to life in a close collaboration between residents and architects. A surface area of just a few square metres is used to create very personal and attractive spaces, reflecting MINI’s core principle of the “creative use of space”.

Built By All is the third installation presented by MINI in Milan. “MINI LIVING provides creative solutions for collaborative urban living – on a small footprint but offering many possibilities and a high degree of flexibility,” explains Esther Bahne, Head of MINI Brand Strategy and Business Innovation. “Our first large hub, containing over 50 apartments and communal/public spaces on an area twice the size again is currently being constructed in Shanghai. As with BUILT BY ALL, the residents are co-creators of their space.”

Visitors to Design Week can explore – in the here and now – the benefits of MINI LIVING for residents in the future. Moving beyond the installation, they can become creators themselves in the FACTORY OF IDEAS. In keeping with the idea of participative architecture, visitors have the opportunity to create their own visions of urban living spaces in the form of small conceptual models. These will be displayed on a Wall of Fame over the course of the installation. Viewed as a single entity, they symbolize a constantly expanding micro-neighborhood.

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MINI Living– Built By All adds the principal of participation to the underlying themes of MINI Living, e.g. creative use of a small living area, publicly accessible space and the reciprocity of private and communal living. “Today’s standardized housing market is limited in its ability to meet the requirements of the individual,” says Oke Hauser, Creative Lead MINI LIVING, explaining the approach behind the installation. “So MINI LIVING – Built by All turns people into active creators and puts them at the heart of the design process. We believe that ultimately the quality of a living space is determined by how well the residents identify with their home.”

This year’s MINI LIVING installation is located in a connecting room at the Zona Tortona complex. Visitors here – some of whom will be architects – can experience the full-size realization of four different living space concepts designed in collaboration with Studiomama. Covering a surface area of just 15-20 square meters, but on very different floor plans and in different forms, colors and materials, are four contrasting living units.

The approach underpinning the design allows each unit to express the individual personalities of their residents at the same time as underscoring the concept’s variety and scope. The living units are embedded in a shared space incorporating functions such as a communal kitchen, fitness area and atrium. The installation adopts existing structures – e.g. pillars and struts – and complements them with additional functionalities. The result is a standalone, living micro-neighborhood in an old factory hall.

The installation highlights that even the inside of an empty building can be used to enrich the future of urban architecture. It demonstrates how unused warehouses, abandoned shopping centers and offices can be transformed into potential living spaces. The installation will be on show during the Salone del Mobile at Via Tortona 32 in Milan, Italy from 17 – 22 April 2018.

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