MINI Joins Forces with Sing for Hope Charity, MINIPiano Coming Soon

MINI, News | March 16th, 2018 by 0
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Sing for Hope, the nonprofit arts organization, and MINI USA today announced #DrivingHope, a partnership motivated by both organizations’ passion for bringing creativity to communities. …

Sing for Hope, the nonprofit arts organization, and MINI USA today announced #DrivingHope, a partnership motivated by both organizations’ passion for bringing creativity to communities. MINI USA will join the country’s largest recurring public arts project, the Sing for Hope Pianos, by creating a mobile #MINIPiano inside a MINI Countryman. From June 4-24, the 50 Sing for Hope Pianos will be located throughout the five boroughs and the #MINIPiano will act as a traveling piano, driving music directly to additional underserved communities.

Sing for Hope uplifts individuals and communities by mobilizing artists to bring the power of the arts to those who need it most. Each year, the Sing for Hope Pianos are designed by local artists, celebrities and casts of Broadway shows. The artists of the 2018 Sing for Hope Pianos are already creating at 28 Liberty in the 10,000 square-foot Fosun Sing for Hope Center, which has been generously donated by Fosun since 2016. After the June events, the pianos will be delivered to NYC schools, where in many cases, it will mark the first time a musical instrument is permanently placed in the building.

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MINI aims to help bring more of what matters back to the students of NYC by partnering with Sing for Hope and elevating the Sing for Hope Pianos initiative. In addition to the 50 pianos across the five boroughs, the #MINIPiano will act as a roving 51st piano, #DrivingHope to locations throughout the city, by surprising and delighting New Yorkers with even more pop-up performances and musical opportunities. MINI is currently developing the custom modified MINI Countryman to create the #MINIPiano. Further details about the car’s design will be released at a later date.

“Sing for Hope and MINI USA both operate with creativity and innovation at their core, so the partnership is a natural fit,” said Camille Zamora and Monica Yunus, Sing for Hope Co-Founders. “Just as Sing for Hope works each day to bring hope to communities that need it most, MINI invests in organizations that drive our world forward and make it a better place. We are honored to be #DrivingHope together.”

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“MINI USA is proud to support Sing for Hope and their mission to bring art and music to the streets of New York City through spontaneous musical moments that create a brighter urban life,” said Lee Nadler, Regional Marketing Manager, MINI USA. “Design and creativity are at the heart of our iconic brand and we look forward to utilizing our #MINIPiano to demonstrate more of what matters to the community here in New York City.”

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