BMW Still Pondering Whether New i3 and i8 Models Are Feasible

BMW i, News | January 16th, 2018 by 31
2018 BMW i8 Roadster 30 830x553

We’ve been getting used to the BMW i3 and i8 so much that imagining the two models simply going out of production at the end …

We’ve been getting used to the BMW i3 and i8 so much that imagining the two models simply going out of production at the end of their production cycles seems impossible. However, it doesn’t seem so far fetched for BMW officials who, speaking to the media on the floor of the 2018 NAIAS, seemed reserved when asked about the future of the two i models. According to Autocar, the higher management in Munich is still pondering on the issue.

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That could definitely be a sign that the i3 and the i8 won’t be continued. Usually a decision about the continuation of a model is taken at least a couple of years before it reaches the end of its usual 7-year production cycle, in order to give designers and engineers enough time to develop a proper successor. Right now, the i3 and i8 are both entering the last 3 years of production and that’s definitely a short term for developing a proper successor for both of them.

“We’re still deciding [about] the i8,” said i boss Robert Irlinger to Autocar. “We see a market for new kinds of sports cars. Whatever it’s called, or if it’s a new kind of sports car, is still in discussion.” As for the i3, the same officials said ‘time will only tell’ leaving us to wonder what BMW plans for the two iconic models.

BMW i design boss Domagoj Dukec also seemed reluctant: “With new i3 and i8, I don’t know; for now, we don’t think about it. For i, there won’t always be an i3, then an i3 after – i is not a parallel universe of BMW.”

According to Dukec, the i8, with its futuristic design and tech, could be built for one generation only, to become a cult classic and a revered icon for BMW fans, in a similar fashion to the M1, if you will: “It worked at the time, but why do it more than once? The i8 could be the M1 – it doesn’t have to always be a name at BMW. We always give an answer to what people and customers are requiring at that moment in time.”

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