Geisel Productions and Anonymous Content’s branded BMW Films short The Escape–directed by Neill Blomkamp–took home Best of Show at the One Screen Film Festival awards ceremony on Tuesday night at the Sunshine Cinema in New York.
One Screen is part of The One Club for Creativity, the global non-profit organization celebrating creative excellence in advertising and design. Now in its sixth year, One Screen focuses on all forms and aspects of short films–commercials, music videos, short narratives, spec work, passion projects, movie poster design, credits, etc.–and has a mission to celebrate and award the best of the film and ad industries with no limitation and total artistic freedom, all on one screen. The festival doubled the number of entries received this year, with work submitted from 45 countries.
The One Club’s One Show was the first ad industry awards competition to recognize original branded content, creating the separate new category of Branded Entertainment in 2003 to accommodate the original launch of BMW Films. Widely regarded as a milestone in the history of branded film, the BMW Films series was also honored in 2010 by The One Club as Best of the Digital Decade.
From Academy Award nominated director Neill Blomkamp (“District 9,” “Elysium”), the action-packed short film features original BMW Films star and Oscar nominated actor Clive Owen (“Closer,” “Children of Men”) who reprises his role as The Driver, Dakota Fanning (“War of the Worlds,” “I am Sam”), Jon Bernthal (“The Punisher,” “Daredevil”) and Oscar nominee Vera Farmiga (“The Departed,” “Up in the Air”).
The car Owen drives in this new short is the brand-new G30 BMW 540i M Sport. It’s an interesting choice of car for BMW, as it could have gone with the range-topping M550i with the 4.4 liter twin-turbo V8.
The story centers around a young girl simply named “Five”, played by Fanning, who is the subject of seemingly illegal experiments. With the FBI cracking down on the company responsible for such experiments, Owen’s nameless transporter was hired to get Five out of there. Then, the action ensues.