This dealer marked up the BMW M4 GTS by more than a new Porsche 911 Carrera

BMW M4, News | June 21st, 2017 by 7
BMW M4 GTS test drive review 134 750x500

When car companies put out low-volume, limited-production cars and charge a premium for them, no one really minds. We accept the fact that these sorts …

When car companies put out low-volume, limited-production cars and charge a premium for them, no one really minds. We accept the fact that these sorts of limited-run cars are going to cost more than they should. It’s just the nature of things. For instance, the MSRP on a BMW M4 GTS is $134,200. That makes it more than $50,000 more than a loaded BMW M4 Competition Package. However, it is basically a street-legal racing car, has a full roll cage, carbon fiber everywhere and even water-injection. So, fans accept that it’s a lot of money.

What fans and customer won’t accept is egregious price inflation by the dealerships. We know that dealers have a hard time getting cars like this and the supply is extremely limited. We also get that dealers have to make quite a bit of money on cars like this, as they’ll be sitting for a very long time. However, dealer markups can become simply insulting and this specific one on a BMW M4 GTS is exactly that.

BMW market adjustment

Photo Source: SHADSTER911/ IMGUR

This unnamed BMW dealer has a BMW M4 GTS for sale at the moment. If you take a look at its window sticker, you’ll see the base MSRP of $134,200, some added carbon fiber wheels for $18,000 and a “Market Adjustment” for — get ready — $100,000. That’s right, the dealer is charging $100k for a “Market Adjustment” which is just a fancy way of saying dealer markup. $100,000?! You can buy an additional BMW 7 Series, Porsche 911 Carrera or BMW X5 M for just the cost of that markup.

I get marking up certain cars because of supply and demand. Still an uncool thing to do, but I understand it, as do many fans. However, this is just rude. Who do they think is going to buy a car for an extra six-figure cost when they don’t have to? Do they think someone who can afford that car is going to just blindly put their money down? Now, admittedly, that “Market Adjustment” can be heavily negotiated and it will be. Still, though, a $100,000 markup is just rude.

[Source: Autoweek]

7 responses to “This dealer marked up the BMW M4 GTS by more than a new Porsche 911 Carrera”

  1. pjm says:

    Yeah a simple google search for the shown stock number will reveal that it’s a BMW dealership in Torrance, CA…..

  2. umichchris says:

    yea, the idiots at Southbay BMW have had that car sitting in the showroom for months…marked up by $100k….no one…i mean no one…not even in LA is dumb enough to pay that…esp on a car thats already overpriced for what it is lol.

    sidenote: southbay bmw is also widely known in SoCal as the worst bmw dealership to go to for anything….sales people ignore you….service department will insult your intelligence with their pricing, etc

  3. trollsbwild says:

    $100K add on adjustment is absurd. No wonder that care will be sitting in the showroom for a LONG time.

  4. Bellisarius says:

    It is too high priced for me unless I win Lotto Max, for me to feel anything but amusement. I bet it will still sell quickly. And appreciate. LOL

  5. aj4usa says:

    They should sell the car at MSRP and let the buyer make the 100K. SMH

  6. Tumelo Malumane says:

    Yeah, rather get myself a Bentley Continental GT if I had that money. Or get an i8 and an M4, and I’ll still have $20k give or take to spend on options.

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