The new BMW 5 Series is the main star at the BMW booth in Chicago this week, but one other model might outshine the business sedan. The 2017 BMW i8 Protonic Red took the front stage yesterday at the 2017 Chicago Auto Show and has greeted BMW’s visitors with its futuristic design lines and flashy exterior.

Less than 100 units of the new BMW i8 Protonic Red are available for the U.S. market offering customers a new way to tailor their BMW i8 even more closely to their tastes. The Protonic Red Edition i8 is only the first in a series of special edition BMW i8s. These special edition variants will allow customers to enjoy a selection of bespoke equipment highlights and it all starts with the Protonic Red Edition.

This special edition i8 will also come with new W-spoke 470 light-allow wheels painted in Orbit Grey Metallic with hubs painted in Aluminum Matte. The contrast of the car to the wheels make the Protonic Red i8 look very good and very exclusive.

The interior will also gain some special touches, such as “i8” embossing on the front head restraints and the door sill strips bearing the lettering “Protonic Red Edition”. The seats feature double lap seams in red, and the red stitching is in evidence again in the door and side trim panels, echoing the exterior paintwork to perfection. Exclusively designed embellishers made from high-grade carbon fiber for the center console and instrument panel reinforce the cool, sporty look of the BMW i8 interior, as do the carbon-fiber pull handles on the insides of the doors. The gear selector with black ceramic detailing, the grey-colored seat belts and the specially designed floor mats with leather piping and red contrast stitching put the finishing touches to the cabin’s highly individual styling.

Production began July last year and it’s rumored to continue into 2017 as well.