With the official kick-off the BMW 5 Series campaign, the German automaker gives us a side-by-side comparison between the 6th and 7th generation of the “Business Athlete.” The video below compares the exterior design (front and rear) at day and night, the interior design and the displays.

Compared to the previous generation, the design of the G30 5er is more refined, more premium, yet just as sporty, if not even sportier.

The front end now features headlights that connect with the, now much wider, signature kidney grilles. Those headlights are now all LED as standard and are an evolution of the classic twin-circle BMW headlight. Adaptive LED headlights are also available, with BMW Selective Beam.

We think the new front end looks very good and is a significant improvement over the F10-generation 5 Series. The nose is leaner and lower, giving off a much more aggressive vibe.

Where the new 5 Series really shines is on the side profile. It’s far more muscular and athletic looking than the F10, and the hockey stick now perfectly fits with the slightly redesigned Hofmeister Kink.

The front arch flairs out a bit where they meet and it gives off a very muscular look for a 5 Series. Not that the F10 wasn’t muscular enough, but the G30 5er has that extra touch of masculinity.

In the rear, the wide, “L-shaped” taillights reach all the way to the outer sides of the car – even more than the previous 5 Series – increasing visual width. Along with that, the low-slung rear decklid give it a lower look and a sportier stance.

No one can argue that the interior of the G30 is far superior than the one in the previous generation, from the quality of the materials to the technology and fine details.

BMW wanted the new 5 Series to be the perfect blend between luxury, technology and sportiness.