BMW is skipping the Super Bowl commercials lineup this year. BMW last advertised in the Super Bowl in 2015 when the company promoted the BMW i3 electric car, featuring Katie Couric. Trudy Hardy, vice president of marketing for BMW of North America, said to AutoNews at the 2017 Detroit Auto Show that the timing wasn’t right for the brand.
Although the brand just officially unveiled the new 5 Series lineup during the Detroit auto show preview today, Hardy said BMW is pushing the luxury sedans in other ways even if they don’t get the Super Bowl stage.
So far Mercedes, Audi, Honda, Lexus, and Kia have officially confirmed to advertise in the Super Bowl 2017. While German car makers Audi and Mercedes are in the Big Game, BMW is again not. Toyota, normally a Super Bowl staple, and MINI will not run ads.
The Super Bowl 2017 Ads and Advertiser list features all brands that put down the more than $5 million for a 30 second spot in the Super Bowl 2017 broadcast on Fox.
The Super Bowl 2017 will take place in the NRG Stadium in Houston on Sunday, Feb. 5, 2017. It is Fox’s turn to broadcast the Super Bowl 2017. Pepsi is again the sponsor of the Super Bowl LI Halftime Show. The full official title of the show between the first and second halftime is pretty long winded: Pepsi Zero Sugar Super Bowl LI Halftime Show. In October the NFL already announced the Super Bowl LI half-time show performer. Lady Gaga will perform the Super Bowl 2017 Halftime Show.