Video: Rolls-Royce Teases Yang Fudong Art Project

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Rolls-Royce has been the epitome of luxury for decades and that goes hand in hand with a particular care for things the elites are interested …

Rolls-Royce has been the epitome of luxury for decades and that goes hand in hand with a particular care for things the elites are interested in. Art is one of those things, no matter what shape or size. Among the most recent projects the British manufacturer has started recently you can find a variety of collaborations with artists from around the world. Names like José Parlá, Yang Fudong and Mohammed Kazem are now part of the portfolio of works of art created with Rolls-Royce’s support.

Yang Fudong is the latest to have his creation revealed. The Chinese artist has been hard at work lately, trying to bring out a special piece that would combine his creativity with the luxury Rolls-Royce stands for. The pioneering Chinese filmmaker and photographer, Yang Fudong, is known for work that both respects tradition and embraces modern techniques. So on a visit to the Home of Rolls-Royce at Goodwood, he was inspired by the artisan practices used to craft the marque’s motor cars first hand.

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For the Art Programme, Fudong is creating a short film. Based on Chinese mythology – and the virtues of perseverance and will power – the concept is one he’s held close for a long time, and one which he can now finally see become a reality. His new work is to be launched in Shanghai today but at the time of writing, nothing of note had been unveiled through official channels.

Nothing except the teaser posted below, where the artist explains where he’s coming from and where he’s heading as well as what guides him when creating new works of art. Inspiration can come from the most unexpected sources and we’re really curious as to what the end product will be. In the meantime, we’ll have to make due with this teaser.

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