Chinese Market BMW 1 Series Sedan spotted without camo

1-series, Spy Photos | November 16th, 2016 by 10
BMW 1 Series Sedan China 750x500

When fans heard BMW was switching the 1 Series over to a front-wheel drive platform for the Chinese market, they went a bit crazy. BMW …

When fans heard BMW was switching the 1 Series over to a front-wheel drive platform for the Chinese market, they went a bit crazy. BMW making a front-wheel drive sedan instead of the brilliant rear-wheel drive hatchback we’ve all come to love? Heresy. Despite the pitchfork-wielding fans, BMW went ahead with the FWD 1 Series sedan anyway.

Although only of the Chinese market, the 1 Series sedan should help BMW in the segment currently dominated by the Audi A3 and Mercedes-Benz CLA Class. One of the things BMW was going to need to do with the 1 Series sedan was make it good looking. That sounds obvious, but the CLA Class and Audi A3 are both handsome and premium looking sedans, so the 1 Series is going to need to compete.

BMW 1 Series Sedan auto show 2 750x563

Some spy shots have just surfaced showing the 1 Series sedan without any camouflage and it looks…okay. It’s proportioned well, handsome and sporty looking, even with its front-wheel drive layout. It’s got big, chunky kidney grilles, headlights and taillights that look right on this car. It’s not pretty, but it’s handsome enough and charming in an affordable sport sedan sort of way. Though, it’s just not as stylish as the Mercedes CLA or as premium as the newly refreshed Audi A3, but it’s a good looking little car. I do fear that it doesn’t look like a BMW, though. You could probably swap out the grill and put a Subaru badge on it and it might look at home.

The interior is familiar for BMW fans, though. It’s very similar to the current crop of front-wheel drive BMWs, such as the BMW X1 and 2 Series Tourers. It’s just been sedan-ized. For this price point and in this class, the interior is perfectly adequate and good looking.

BMW 1 Series Sedan auto show 4 750x563

While this current 1 Series sedan would probably do well in the North American market, as all affordable cars with premium brands do, regardless of quality, I don’t think we want it here. It just doesn’t seem BMW-y enough.

[Source: CarScoops]

10 responses to “Chinese Market BMW 1 Series Sedan spotted without camo”

  1. John says:

    Oink oink.

  2. Matt Stokes says:

    I think your eyes are seeing what you bias is telling them to Nico ;)

    If it looked exactly like this but was RWD most BMW fans would be saying how good it looked, not how it didn’t look BMW-y enough.

  3. Madalin says:

    Typical BMW: show amazing concepts – disappoint with mass production car.

    • Fritz says:

      They look more alike then I first thought. The biggest change is the rear bumper. Others are the grille, side mirrors and cheaper (looking) materials.

      The difference between the 2013 Frankfurt Active Tourer and the production car was much bigger in my opinion.

  4. Scott Hogsett says:

    It looks like a BMW to me, 3 series rear and side and 2 series front.

  5. Fritz says:

    “Despite the pitchfork-wielding fans”

    Here I am!

    I would say that the rear lights are perhaps a bit oversized? But they don’t seem all that different from both concept cars, so it could be because of the the (bad) pictures.

    Also, the cheap looking ‘closed grille’ doesn’t work all that well on this car. The ones on the concept cars were way better.

  6. Max says:

    Saw the car in estoril blue in real and I really like it! Would be much nicer as a 2 GC with RWD and M240i engine, but its ok like it is for the chines folks ;)

  7. seancorr says:

    I’d take this as my replacement for my current 3er. The next gen G20 will definitely grow in size and I’m not up for a larger car than it already is. This new 1er sedan will look good with a M-Sport kit.

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