Sales of BMW brand vehicles decreased 4.6 percent in September

News | October 3rd, 2016 by 14
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Sales of BMW brand vehicles decreased 4.6 percent in September for a total of 25,389 compared to 26,608 vehicles sold in September, 2015.  Year-to-date, the …

Sales of BMW brand vehicles decreased 4.6 percent in September for a total of 25,389 compared to 26,608 vehicles sold in September, 2015.  Year-to-date, the BMW brand is down 7.9 percent in the U.S. on sales of 230,133 vehicles compared to 249,956 sold in the first nine months of 2015. Notable vehicle sales in September include the BMW 7 Series which increased to 1,201 cars, the BMW X1 which increased to 2,463 vehicles, and the BMW X3 which increased to 3,829 vehicles.

“Once again, our Sports Activity Vehicles (SAVs) are leading the way, accounting for 44% of BMW September sales, the second month in a row for such a percentage,” said Ludwig Willisch, President and CEO, BMW of North America.  “At the same time, I am also pleased to see demand for our flagship 7 Series continuing to increase with solid numbers over a year ago.”

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BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported September sales of 29,413 vehicles, a decrease of 5.2 percent from the 31,022 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 8.8 percent on sales of 269,044 vehicles in the first nine months of 2016 compared to 294,930 in the same period in 2015.

MINI Brand Sales
For September, MINI USA reported 4,024 automobiles sold, a decrease of 8.8 percent from the 4,414 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 38,911 automobiles sold, a decrease of 13.5 percent from 44,974 automobiles sold in the first nine months of 2015.

Table 1: New Vehicle Sales BMW of North America, LLC, September 2016

Sept.
2016
Sept.
2015
% YTD Sept. 2016 YTD Sept.
2015
%
BMW brand 25,389 26,608 -4.6 230,133 249,956 -7.9
BMW passenger cars 16,807 20,242 -17.0 157,412 179,075 -12.1
BMW light trucks 8,582 6,366 34.8 72,721 70,881 2.6
MINI brand 4,024 4,414 -8.8 38,911 44,974 -13.5
TOTAL Group 29,413 31,022 -5.2 269,044 294,930 -8.8

BMW Pre-Owned Vehicles

  • September 2016 sales of BMW Certified Pre-Owned set a record with 11,178 vehicles, an increase of 28.5 percent from September 2015.
  • Total BMW Pre-Owned sales also set a record with 22,809 vehicles, an increase of 61.6 percent from September 2015.
  • Total BMW Pre-Owned cars sold year-to-date were 168,735, a 22 percent increase from the first nine months of 2015.

MINI Pre-Owned Vehicles

  • In September, sales of MINI Certified Pre-Owned set a record with 925 vehicles, an increase of 2.3 percent from September 2015.
  • Total MINI Pre-Owned sales also set a record with 2,234 vehicles in September 2016, an increase of 4.4 percent from September 2015.
  • Total MINI Pre-Owned sales year-to-date were 21,303, a 4.7 percent increase from the first nine months of 2015.

Table 1: New Vehicle Sales BMW of North America, LLC, September 2016

Sept. 2016

Sept. 2015

%

YTD Sept. 2016

YTD Sept. 2015

%

i3

391

1,710

-77.1%

5,763

7,893

-26.9%

i8

158

182

-13.2%

1,089

1,342

-18.9%

2 Series

977

1,078

-9.4%

12,470

8,472

47.2%

3 Series

7,432

9,145

-18.7%

53,092

69,833

-24.0%

4 Series

2,289

2,726

-16.0%

26,036

33,749

-22.9%

5 Series

1,521

4,059

-62.5%

27,705

33,838

-18.1%

6 Series

276

265

4.2%

2,971

5,918

-49.8%

7 Series

1,201

134

796.3%

9,239

6,363

45.2%

Z4 

99

96

3.1%

875

1,409

-37.9%

X1

2,463

847

190.8%

18,172

10,258

77.1%

BMW passenger cars

16,807

20,242

-17.0%

157,412

179,075

-12.1%

X3

3,829

3,033

26.2%

31,003

20,783

49.2%

X4

400

475

-15.8%

3,776

4,481

-15.7%

X5

3,749

2,525

48.5%

32,818

40,490

-18.9%

X6

604

333

81.4%

5,124

5,127

-0.1%

BMW light trucks 

8,582

6,366

34.8%

72,721

70,881

2.6%

BMW brand

25,389

26,608

-4.6%

230,133

249,956

-7.9%

Cooper /S Hardtop 2 Door

694

1,686

-58.8%

8,516

16,007

-46.8%

Cooper /S Hardtop 4 Door

842

1,174

-28.3%

8,925

11,599

-23.0%

Cooper /S Convertible

446

238

87.4%

3,321

2,446

35.8%

Cooper /S Clubman

1,004

0

0.0%

8,024

0

0.0%

Coupe

1

14

-92.9%

7

452

-98.5%

Roadster

1

20

-95.0%

5

1,094

-99.5%

Countryman

1,031

1,180

-12.6%

10,045

12,059

-16.7%

Paceman

5

102

-95.1%

68

1,317

-94.8%

MINI brand

4,024

4,414

-8.8%

38,911

44,974

-13.5%

TOTAL BMW of North America, LLC

29,413

31,022

-5.2%

269,044

294,930

-8.8%

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