Mercedes-Benz still ahead of BMW in U.S. luxury sales

News | October 3rd, 2016 by 5
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Mercedes-Benz continues to be the leader in U.S. luxury sales after September. The Stuttgart-based automaker has added to its lead for the year as demand …

Mercedes-Benz continues to be the leader in U.S. luxury sales after September. The Stuttgart-based automaker has added to its lead for the year as demand for its SUVs and crossovers, despite BMW’s incentive spending in September. BMW increased incentive spending 44 percent from a year earlier to an average $6,732 a vehicle while Daimler’s was down 9.3 percent to $4,342. Lexus was down 0.1 percent to $2,330 spent.

Mercedes delivered 29,500 vehicles last month, up 1.7 percent from a year earlier. Lexus said sales rose 2 percent to 25,801 and BMW posted a 4.6 percent decline to 25,389.

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Through three quarters of this year, Mercedes deliveries totaled 249,204, with Lexus at 236,193 and the BMW brand at 230,133. BMW is the holder of the annual luxury-sales crown for the past two years.

BMW’s U.S. lineup hasn’t seen a refresh in a few years now, but that’s about to change by 2018. A series of high volume sellers will arrive, including the new G30 5 Series and G01 X3.

[Source: AutoNews]

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