Report: Coupe version of BMW 7 series planned

7-series | September 5th, 2016 by 23
BMW 8 Series rendering tribute 17 750x500

Along with a new 8 Series model, BMW is reportedly working on a coupe version of the 7 Series. According to Automotive News, the luxury …

Along with a new 8 Series model, BMW is reportedly working on a coupe version of the 7 Series. According to Automotive News, the luxury coupe is the first of several new versions BMW is considering to give sales of its top model a lift.

“The 7 series hasn’t managed the same “aha’ effect as the new S class,” said Juergen Pieper, an analyst at Bankhaus Metzler in Frankfurt. Global sales of the 7 Series have fallen 40 percent below those of the Mercedes-Benz S-Class.

BMW Individual 7 Series THE NEXT 100 YEARS Montblanc 14 750x566

The report – citing unnamed sources – says that BMW has blamed the 7 series’ slow sales on too few technological advances and boring design. Features such as gesture control haven’t ignited the same customer interest as the likes of Tesla’s Autopilot.

While the 7 Series Coupe would go head-to-head with the S-Class, the new flagship model – the 8 Series – would take on the Maybach brand and its latest offerings.

23 responses to “Report: Coupe version of BMW 7 series planned”

  1. Pictor says:

    Using your phone as a key is much more useful than the huge display key from the 7. Gesture control is cool but not the ‘killer app’ that would make someone go with the car. Bring back some of the driving feel and add autonomous driving for the situations that warrant it. Bring the G11 to the US as a bridge car to transition between the F10 and the G30 and you might see sales increase (in the US at least).

    Now, if they could squeeze VR technology into the HUD… :)

    • Kaisuke971 says:

      Using your phone as a key also makes your car much more prone to be hacked. Americans already have large cars, and the F01 probably didn’t sell, that’s why everyone skips the SWB model (not just BMW). The is already VR…

  2. Giom says:

    Imo, if BMW had given the 7-series a more striking design, it would have done better from the starting blocks. I doubt it has too few techno goodies, but these days… style is king. Don’t get me wrong, I’m a big fan of how the 7 looks, but it certainly lacks something the S Class has.

  3. Jack says:

    I would gather most owners of the 7 series lease their vehicles, so it’s frankly hard to blame the lack of technological innovation on the the sales downturn. These leeasees, after all, are turning their cars in for a newer model of something. I think it takes a little more digging deep to figure out the downturn. Competition? Design? Macroeconomics?

    I also find a trend that many wealthy individuals are willing to forego expensive depreciating assets (e.g., cars) in lieu of using ride share services. Could this be the case on the macro scale?

    • Max says:

      Correct! There is another very simple reason: Merc gives such a big discount – the S-Class is 1000 and the 7er is 1500/month. I dont know why they are doing that, probably all for volume but u can see that their margins are very very bad because of that… We will see who is doing better in the future. I dont think that just pushing sales is the best way for a premium brand. U have to be profitable!

  4. Fritz says:

    I don’t buy into the design (and technology) argument. The G11/G12 is the best looking 7 Series since the E38. Sure they could have used more design cues of the Vision Luxury, but we all know how that goes these days.

    Maybe BMW should ditch the ‘profit above volume’-philosophy. (especially with the 1, 2, 3 and 4 series)

    As far as gesture control goes, it’s quite ridiculous. Why would you, for example, turn up the music by waving your hand in a circle when you have a button on your steering wheel.

  5. seancorr says:

    They know the 7 can’t sell well due to obvious reasons and yet they still come out with the all new 7 which doesn’t turn heads and now the upcoming 5 series looks like a scaled down 7 series…right.

  6. emulajavi says:

    G11 design is great because one reason: they’ve moved the hood line to where it should have always been. From 2009 to 2015 all BMWs got the line wrong. Now we’ll have an evolution of the F series design but making the front ends look right. Finally!

  7. Pete Winegardner says:

    It will be interesting how an 8 Series is differentiated from a 7 Coupe, considering the original 8 Series was intended to be just that – a 7 Coupe, a grand tourer. I suspect one will be a gran coupe.

  8. Donald Dong says:

    All 7 Series should be M-Sport.

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  9. bmw from 90's says:

    This 8 …this is ‘off road’ version?

  10. John says:

    Yes, exactly what BMW needs right now! More heavy, expensive models that don’t drive well!

  11. Icebreakerr says:

    I dont think this is true

  12. Icebreakerr says:

    7 series is nice but design is what matters most these days. hopefully they will learn from this on the next 7

  13. Brigo says:

    Shoot the designer of that 7th series coupe up there!!! He should be banned from using a computer and designing for life!!!

  14. Alexander says:

    > BMW has blamed the 7 series’ slow sales on too few technological advances and boring design
    Exactly what I thought about G11 when it was released

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