BMW has been a trusted partner of the Olympic USA Team for quite some time now. As a matter of fact, BMW went further than just printing its logo on the shirts athletes would wear and was involved in the development of some of the equipment they used. This year, the Financial Services arm of the company decided to go beyond logos and actually offer a couple of prizes for its customers, including a trip to the Olympics.
One lucky customer won two tickets to watch Team USA live at the Olympic Games in Rio de Janeiro. The handing out of the tickets took place at a special event in Fort Myers, FL, held by BMW Financial Services. The Gold medal prize includes 5 days and 4 nights in Rio, and tickets to some of the most exciting and competitive events including men and women’s gymnastics, swimming, women’s platform diving, and the men’s quarterfinal basketball game.
“We’re proud to support Team USA,” said Nina Englert, Vice President of Sales and Marketing for BMW Financial Services. “It’s our goal to take our customers Beyond the Drive™, and what better way than by rewarding a customer with tickets to cheer on Team USA at the Olympic Games in Rio.”
Of course, the Silver Medal and Bronze Medal prizes were also handed out to two other customers in the form of statement credits. This is the second time similar prizes were given by BMW FS, the previous edition winner going to the 2012 London Olympics. All winners were chosen randomly out of the BMW Financial Services customer database.