BMW gives $10 credit to thousands of car-sharing members

News | July 8th, 2016 by 0
ReachNow Seattle BMW MINI 3 750x500

After an AT&T connectivity issue that has caused problems for BMW’s ReachNow car-sharing service this past holiday weekend in Seattle, BMW has issued $10 gift …

After an AT&T connectivity issue that has caused problems for BMW’s ReachNow car-sharing service this past holiday weekend in Seattle, BMW has issued $10 gift credits to more than 13,000 users. The issue has now been resolved, according to ReachNow CEO Steve Banfield.

ReachNow CEO Steve Banfield told GeekWire that the problem stemmed from network connectivity changes made by AT&T, which powers part of ReachNow’s back-end system that allows people to rent one of 520 vehicles with their smartphone and drive from Point A to Point B within a “Home Area” that encompasses much of Seattle proper.

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Customers had issues with reserving, unlocking, starting the vehicles, and ending trips with both the ReachNow app and the physical ReachNow member card.

ReachNow shut down late for two hours late Thursday evening to allow AT&T to permanently resolve the problems.

The $10 promotional credit to all members in Seattle can be used from July 16-18.

“It was a fundamental connectivity issue with the cars,” Banfield said.

BMW also offered extra credits to individual users who reported problems, and Banfield said the company “did something specifically for our most loyal users,” too.

“Our goal is to make things as reliable as possible,” Banfield said for GeekWire. “BMW has worked for 100 years to make cars as reliable as possible, and at ReachNow, our goal is to make our service as reliable as those cars.”

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With the latest expansion into Southeast Seattle, West Seattle and Magnolia, ReachNow’s Home Area now includes neighborhoods where more than 75% of Seattleites live. In addition to the Home Area expansion, 150 MINI Clubman vehicles have been added to the ReachNow fleet.

[Source: GeekWire]

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