Rolls-Royce announced today that, in order to celebrate the official arrival of the summer, it will open a new studio in the heart of Porto Cervo, a discrete enclave first envisioned in the 1960s by His Highness the Aga Khan. Visitors of the area will now be invited to a so-called Summer Studio, created by the world’s most celebrated super-luxury house to entertain and delight.
Rolls-Royce Motor Cars will once again open their Summer Studio this June, a moment that has come to herald the start of the International Summer Season in Porto Cervo. Until September, a hub of society, culture and fine living will focus on the Studio, designed to encapsulate and savor the art of true luxury.
Visitors will have the chance to admire the luxurious, exquisite super yachts that will alight onto the shores, looking to absorb and engage in the rich culture offered by the Costa Smeralda. Here they will find a highly contemporary space, secreted into the walls of the Promenade Du Port, where Rolls-Royce Motor Cars will reside for the forthcoming summer months.
By day, guests will have the chance to experience Dawn, the marque’s newest Drophead Coupé. By night, guests return to a variety of social activities and an upbeat atmosphere. Exclusive gatherings, curated to enlighten and inform, in the company of fellow connoisseurs of true luxury will be held throughout the summer.
“Connoisseurs of true luxury are seeking an unforgettable experience in their pursuit of perfection. Rolls-Royce understands this as one of the tenets of true luxury and offers to enrich the lives of our customers and acquaintances by hosting a summer-long Rolls-Royce Studio in one of the most social enclaves in the Mediterranean. The worlds of fashion, art and design collide to create an ambient atmosphere which embodies the spirit of Rolls-Royce,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
The Rolls-Royce Summer Studio in Porto Cervo will be open between June and September 2016.