According to data from Edmunds and analyzed by Bloomberg, the brand that Tesla buyers cross-shopped the most is BMW at 27.6 percent. Tesla buyers shop German luxury brands more than any other car lines before making purchase decisions, according to automotive researcher Edmunds.
Almost 30 percent consider BMW, and about 20 percent look at Audi and Mercedes models, while 12 percent shop Porsche, says Edmunds. Compare that with the fewer than 6 percent of Tesla buyers who consider a Dodge.
The closest BMW model that could poach Tesla Model S buyers is the BMW i8, which has been named the best-selling sports hybrid in the world for 2015.
Second only to BMW is Toyota (23.2 percent), meaning that Tesla buyers have also considered the Prius or RAV4 Hybrid.
Tesla’s Model S reaches up to 762 hp and 713 lb-ft torque with Ludicrous Mode enabled on the P90D model, while the base model outputs 382hp and 325lb-ft torque. The i8 makes 357 hp and 420 lb-ft torque.
Tesla is aiming the upcoming Model 3 at those looking to spend roughly $40,000 on a car, and that’s the core target market for BMW and Mercedes, says the research.