Toyota GT86 Creator Wants High-Performance Brand to Rival BMW M

BMW M, BMW Z4, News | May 9th, 2016 by 0
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The Toyota GT86 took the world by storm when it was revealed because it proved, once again, that a lightweight car doesn’t need a lot …

The Toyota GT86 took the world by storm when it was revealed because it proved, once again, that a lightweight car doesn’t need a lot of power to be extremely fun. Over the years, it received great reviews and it’s still one of the best value cars one can buy. Its creator, Japanese engineer Tetsuya Tada recently confessed that he is adamant in his pursuit of creating a high-performance brand under Toyota’s umbrella, to rival the likes of BMW M.

In a recent interview with CarAdvice, Tada said that while Toyota may be respected by the industry for its continuous fight to be number one in terms of volume, most people are complaining that they are mostly building cars that lack character. This should be fixed in the upcoming years, especially since the giant car company definitely has the resources to do so.

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2017 Toyota GT86

“BMW has its M Division, Mercedes-Benz has Mercedes-AMG, Audi has quattro GmbH, so they have a stance of a sports car, but Toyota hasn’t,” Tada said. “So I would like to build that major sports car brand within Toyota, like BMW’s M.”

One of the ways this could be achieved would be through a closer cooperation with Gazoo Racing, the team behind competition models of the GT86 and Lexus LFA that are racing in the 24-hour Nurburgring race. “BMW and M and Audi and quattro GmbH used to be like the Toyota relationship with Gazoo – it wasn’t really one body, it was two separate things. But because of the time and the continuous effort, now they are together. So, I’m wishing that Toyota puts effort continuously, and then someday later, Toyota and Gazoo will be one body.”

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BMW Z5 rendering

Considering that BMW is currently working with Toyota on bringing out a couple of new models. One of the cars rumored to make a comeback with expertise from Munich is the Supra, a project Tada is also hoping to work on in the near future.

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