BMW introduces “Iconic Impulses. The BMW Group Future Experience”

News | May 5th, 2016 by 1
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Throughout the company’s centenary year, the BMW Group is bringing its vision of the future to life through the vision vehicles of its four brands …

Throughout the company’s centenary year, the BMW Group is bringing its vision of the future to life through the vision vehicles of its four brands and through “Iconic Impulses. The BMW Group Future Experience”, an exhibition and event platform designed to explore and inspire potential mobility concepts for the future.

After centenary activities officially began on 7 March in Munich, BMW’s vision vehicle, the BMW VISION NEXT 100, traveled to China, where it is now on show in Beijing. Later, it will move on to London, where the BMW Group will unveil the vision vehicles of its British brands, MINI and Rolls-Royce. The final stop will be in Los Angeles, USA, where the fourth and final vision vehicle, from BMW Motorrad, will complete the brand quartet.

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Following a press conference for Chinese media in Beijing’s Ullens Center for Contemporary Art, the BMW Group officially opened its “Iconic Impulses. The BMW Group Future Experience”. The exhibition and event platform will be open to the general public from 6-15 May.

The future vision presented at the exhibition reaches far beyond anything a short-term solution could offer, providing a multifaceted and inspiring preview of forthcoming trends that will impact not only the automotive industry, but our everyday lives as a whole.

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The exhibition is based on a narrative strand that leads the visitor through different experience zones. With its unique spatial concept, visitors will feel part of the world which is being explored. They will be led through the foyer into different thematic spaces: the inner rotunda and the “brand areas”.

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