BMW says electrification will appear across the BMW range, including M cars

BMW M | April 14th, 2016 by 10
BMW M4 Coupé Tour Auto Edition 8 750x500

Earlier this week, BMW opened its second-biggest standalone showroom in the world dedicated purely to its M cars. Pretoria, South Africa is now second only …

Earlier this week, BMW opened its second-biggest standalone showroom in the world dedicated purely to its M cars. Pretoria, South Africa is now second only to a similar showroom in Singapore. Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing and former boss of BMW SA, was on-site to open new facility at Zambesi Auto.

Robertson spoke about the importance of the M brand and its worldwide value to customers. Last year, South Africa placed fifth in the world in terms of overall M market share with a total of 916 M cars sold to its customers.

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Furthermore, the M sales boss emphasized once again the importance of electro-mobility for BMW across its entire range of models. Which includes M cars as well.

“Electrification is essential going forward and will appear across the BMW range,” he says, adding: “I would not rule out an M car that fits that strategy.”

While a fully-fledged electric M car is out of the question – at least for the foreseeable future – an electric-assisted M model is likely in the cards. We suspect the company will look at a plug-in hybrid setup similar to regular models like the 330e. This would offer instant torque courtesy of an electric motor, combined with a downsized petrol engine.

“M products are taking on sustainability solutions,” says Robertson. ” Customers want everything from an M, but want us to deliver on sustainability.”

[Source: bdlive.co.az]

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