Video: BMW Joins Forces with Model Gigi Hadid to Promote M2

BMW M2, Videos | April 13th, 2016 by 7
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BMW launched a new teaser yesterday, featuring the BMW M2. However, unlike on other occasions, this time, the German company seemingly joined forces with one …

BMW launched a new teaser yesterday, featuring the BMW M2. However, unlike on other occasions, this time, the German company seemingly joined forces with one of the top-models of the fashion world today – Gigi Hadid. Unfortunately, the final clip will only be unveiled tomorrow, so we have to wait a bit longer to see what the creative company came up with.

In the meantime, the 15-second teaser offers a couple of hints at what is to come. Apparently, the task viewers will have to perform is to keep their eyes on the model while the M2 will be doing all sorts of crazy stunts. And while it may seem ludicrous at first, remember what the Germans did a while back with their Drift Gang spot featuring the M235i. That was spectacular and we’re expecting something even better for the M2.

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Gigi Hadid is only 20 years old but she’s already a top model, being named one of the 12 rookies in Sports Illustrated‘s annual swimsuit issue in 2014. She appeared on the cover of numerous magazines and as far as working with the auto industry, she was featured in Pirelli’s 2015 calendar. There’s no doubt what BMW has in store for us will be quite interesting.

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