BMW X7 Will Be Welcome around the World, Not Just the US

BMW X7, News | April 12th, 2016 by 4
bmw x7 rendering 750x500

The upcoming BMW X7 sparks a lot of discussions both online and offline. Announced for the first time by the BMW USA boss Ludwig Willisch, …

The upcoming BMW X7 sparks a lot of discussions both online and offline. Announced for the first time by the BMW USA boss Ludwig Willisch, the car is now well into the development phase and will arrive in 2018. Competing against the likes of the Lincoln Navigator and Cadillac Escalade, Range Rover and Mercedes GL, the X7 was initially conceived as a US-specific model.  However, recent research shows that the demand might be good on a global scale.

In Europe, the tiny, narrow and old roads of ancient cities that are now capitals of some of the most developed countries in the world, might be a bit ‘too much’ for the bigger SUV. In Germany that might not be a problem but in cities like Rome, London and Paris, the X7 might be a bit too big to be considered comfortable to drive.

bmw x7 rendering2 750x500

BMW X7 Rendering

A surprisingly warm welcome is, however, coming from Australia. Speaking to Car Advice at a recent event, BMW Australia CEO, Mark Werner said that their research shows there’s quite a potential for the car in the land down under. One of the main reasons behind this drive might actually be the X7’s smaller brother, the X5.

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BMW X7 Teaser

“The take-up rate of the third row option on the X5 is considerably low. Certainly from our market research, it very clearly tells us that there is room for an even bigger SUV in our product line-up, and that the feedback we receive from our customers is that they want more space,” said Werner.

The reason for that is that the third-row doesn’t offer a lot of space, as is the case of the X5’s bigger competitors, like the Mercedes-Benz GLS for example. That’s an issue that would be solved with the introduction of the X7.

Even so, the X7 won’t become the top selling Bavarian SUV overnight. The X5 will remain the bread and butter of sales, with the bigger alternative as an add-on. As for the launch date, expect the new SAV to come out somewhere in 2018, with an ultra-luxurious alternative coming later on.

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