One Irish Skoda dealer is so confident that you’ll fall in love with the new Superb, that it offered potential customers a test drive inside a BMW 5 Series, to see exactly how the two stack up against each other. The thing is, by using the BMW as the benchamark, the dealership is actually saying a lot more than they imagine. After all, imitation is the best form of flattery, right? Pilsen Auto is so confident that the Superb will be outperforming the 5 Series that they didn’t shy away from offering a 5 Series to be taken out for a test drive back to back with the Czech car, to see exactly how the two are different. And while it may seem like a great idea at first, we’re not really sure how this whole thing will pan out at the end of the day.
When it comes to dimensions, the two cars are in the same league. However, when it comes to performance, interior design or build quality, it’s hard to see them as true rivals. Being confident is definitely a good thing to do these days, but overreaching might not be as profitable for the business, on the long and short term.
The Skoda isn’t available for sale in the U.S., but in Europe, the prices for the Superb start at 25,090 Euros which is 15,610 Euros less than the cheapest 5 Series. Furthermore, if this experiment was done in order to attract a BMW fan, to switch from their 5er to a Superb, the chances of it being successful are slim, at most. However, if it was all done in order to show potential Skoda buyers that they aren’t missing out on anything compared to a 40,000 Euro car, then they might just have a case on their hands.
And that’s not to take away anything from the new Superb. The car is a treat, as this one editor had the chance of taking one for a spin a while back but the two are so different in character, that a comparison – taking the price difference into consideration or not – is just not worthwhile. Good marketing scheme, though!