BMW Australia is making yet another move to turn the X5 into a more attractive model for potential buyers. Starting this month, the SUV will get the Innovations Package for free, on all models in the land Down Under, bringing the Bavarian machine closer in spec to that of its eternal rival, the Mercedes-Benz GLE.

The package consists of a host of technology features, including a Head-Up Display, surround-view parking cameras, lane-departure warning system, anti-glare mirrors and interior lighting.

While these features already come as standard on some models, others will get even more tech thanks to this new offer. For example, the xDrive30d model (the most popular version on sale) will get Comfort Access keyless entry and the Driving Assistant Plus that includes a radar and camera-based adaptive cruise control system.

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If you’re interested in a more expensive model you’ll be glad to know that from the xDrive35i model upwards (including the xDrive40d, xDrive40e and xDrive50i) you also get the automatic soft-close function for the doors, panoramic glass sunroof (for xDrive50i only) and the multifunctional 10.25″ LCD instrument display.

Pricing for all models will remain the same, ranging from AUD86,200 for the 2-liter diesel powered sDrive25d model to AUD102,900 for the xDrive30d version and going up to AUD135,900 for the top of the range petrol xDrive50i version. In case you want the M Performance badge on your SUV, you’ll have to be prepared to pay AUD149,900 for the M50d X5.