According to a recent report, Cadillac’s big plans of releasing a true competitor for the likes of BMW’s 7 Series, Mercedes’ S-Class and Audi’s A8 models have been dropped. The rumored CT8 flagship model has been one of the priorities for Cadillac CEO Johan de Nysschen. The American luxury automaker repeatedly stated the CT8 model will be a true rival for the German trio, one that would bring out a couple of bespoke features to differentiate itself in the segment.
Planned for a 2020 launch, the limousine was supposedly going to use an elongated version of the Omega platform and be powered by a new V8 engine that was exclusive to the Cadillac brand.
According to the publication, the plans for the CT8 had to be dropped as the market for such a model shrank considerably. Apparently, the company will be focusing more on the SUV and CUV segments that are dominating the auto industry at the moment.
However, not all hope is lost for those looking for a Cadillac alternative in the upper echelons of luxury. According to Road & Track, the company is now looking into bringing a CT9 sedan to the market as well as an XT9 SUV that would rival the likes of the Bentley Bentayga or the upcoming Rolls-Royce SUV.
The market says there’s an increasing interest in the $250,000+ luxury SUV range, with more and more manufacturers working on similar models. Just earlier this year Maserati launched the Levante while Lamborghini is also going to offer the Urus in a few years. BMW will be represented by the Rolls-Royce SUV in this contest while an ultra-luxurious version of the X7 might also show up in the near future.