Cadillac’s Rival for the BMW 7 Series Reportedly Dropped

Rumors | April 6th, 2016 by 5
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According to a recent report, Cadillac’s big plans of releasing a true competitor for the likes of BMW’s 7 Series, Mercedes’ S-Class and Audi’s A8 …

According to a recent report, Cadillac’s big plans of releasing a true competitor for the likes of BMW’s 7 Series, Mercedes’ S-Class and Audi’s A8 models have been dropped. The rumored CT8 flagship model has been one of the priorities for Cadillac CEO Johan de Nysschen. The American luxury automaker repeatedly stated the CT8 model will be a true rival for the German trio, one that would bring out a couple of bespoke features to differentiate itself in the segment.

Planned for a 2020 launch, the limousine was supposedly going to use an elongated version of the Omega platform and be powered by a new V8 engine that was exclusive to the Cadillac brand.

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According to the publication, the plans for the CT8 had to be dropped as the market for such a model shrank considerably. Apparently, the company will be focusing more on the SUV and CUV segments that are dominating the auto industry at the moment.

However, not all hope is lost for those looking for a Cadillac alternative in the upper echelons of luxury. According to Road & Track, the company is now looking into bringing a CT9 sedan to the market as well as an XT9 SUV that would rival the likes of the Bentley Bentayga or the upcoming Rolls-Royce SUV.

The market says there’s an increasing interest in the $250,000+ luxury SUV range, with more and more manufacturers working on similar models. Just earlier this year Maserati launched the Levante while Lamborghini is also going to offer the Urus in a few years. BMW will be represented by the Rolls-Royce SUV in this contest while an ultra-luxurious version of the X7 might also show up in the near future.

5 responses to “Cadillac’s Rival for the BMW 7 Series Reportedly Dropped”

  1. TheBingoBalls says:

    Make no sense. So they want to drop a 7er/S-Class/A8 competitor but want to try their hand against Mercedes Maybach, Rolls Royce Ghost & Bentley Flying Spur where the market is considerably smaller than that of full-size luxury sedans? Good luck to Cadillac if this is true, I highly doubt anyone would pick a Cadillac over those uber luxury marques at their respected price points.

    • John says:

      Cadillac exists because Americans still believe that they can make luxury cars as good as other countries can. Bless their hearts!

      • TheBingoBalls says:

        And I don’t doubt that. The problem is, the overwhelming U.S. population chooses the German marque over Cadillac. This to me just doesn’t make any sense and I think they’re overreaching. You don’t give up the full-size luxury segment and jump straight into the bespoke luxury segment where it’s really dominated by two marques – Bentley and Rolls Royce. Maybach as its own marque could not make it and had to resort to being rebranded as a Mercedes S-Class trim. That should tell you how extremely difficult it is to play in this segment. If Cadillac has a hard time moving its volume cars, there’s little to no chance to go up against Bentley and Rolls Royce.

  2. John says:

    Weird. I don’t like Cadillacs, but don’t you think that the one segment they could compete with the Germans in would be the huge, super-heavy sedan segment??

    • TheBingoBalls says:

      No and it’s not because I don’t think they have the engineering expertise. At this price point, it’s all about image and brand more than anything and Cadillac doesn’t have those either for someone to pay six-figures.

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