Lexus Ahead Of BMW and Mercedes In March U.S. Luxury Sales

News | April 3rd, 2016 by 10
bmw x1 mercedes gla lexus nx acura rdx 750x500

March hasn’t been kind to the U.S. market of luxury vehicles. All three major players – BMW, Mercedes and Lexus – reported loses compared to …

March hasn’t been kind to the U.S. market of luxury vehicles. All three major players – BMW, Mercedes and Lexus – reported loses compared to the same period last year. Lexus deliveries fell 2.8 percent to 30,198, enough to lead the pack in March. BMW reported a 12 percent drop to 30,033 while Mercedes posted a 5.9 percent decline to 28,164. Lexus’ sales were aided by strong numbers reported by their SUV models.

For the first quarter, Mercedes held the top spot in luxury deliveries, followed by Lexus and BMW.

bmw lexus mercedes

Some luxury brands did manage gains in March. Infiniti said sales rose 10 percent to 13,775 vehicles. Audi reported a 7.5 percent increase to 18,392 cars and SUVs, the brand’s 63rd consecutive month of record deliveries. Porsche was also up 0.7 percent to 4,323 units.

As the big-volume luxury brands are slipping, Jaguar Land Rover claimed its best month for U.S. sales ever. Land Rover was up 29 percent to 8,733 while Jaguar was up 28 percent to 2,133.

10 responses to “Lexus Ahead Of BMW and Mercedes In March U.S. Luxury Sales”

  1. […] Lexus ahead of BMW and Mercedes In March US Luxury sales , source & photos: bmwblog […]

  2. John says:

    I guess people want luxury and reliability…

    • jason bourne says:

      And don’t care that their cars are butt-ugly.

      • Jimbo says:

        Front ugly, actually. NX and RX have nice looking butts!! Front with its gawping spindle grill and Nike Swoosh DRLs is the most hideous part. Oh, and RX’s gimmicky C-pillar of course.

        NX would be a fantastic looking car if it had a less “fast and furious” grill and no Nike Swoosh.

      • John says:

        I guess you’re one of those who doesn’t see the BMW pig nose anymore….

  3. TheBingoBalls says:

    You consider the number of models Mercedes and BMW has, it’s even more surprising that Lexus is ahead and good for them. Even with all the negative press regarding looks and outdated engines, Lexus kept at it doing what they do – provide reliable luxury vehicles. It also helps that the IS feels better to drive than the F30 3er. You and I may not prefer Lexus for whatever reason, but at the end of the day, sometimes people don’t want the glitz and glamour that may come with a German car. It’s not like BMW is exactly putting out some amazing cars right now…

    • John says:

      Agreed. Lexus buyers don’t care for the latest engine tech, they want a smooth, quiet ride with lots of leather everywhere and NO unschedule maintenance. Lexus delivers. I’m not sure what BMW owners want anymore…. apart from the badge and 0.1 second faster lap times than the competition on youtube. If people want BMWs to be a bit faster, a bit better handling, a bit lighter, more sporty feeling, then BMW needs to change direction. Their cars are getting softer and heavier all the time. I guess they have their marketing departments telling them what to do.

  4. rennsport4.4TV8 says:

    This shows the people don’t care about buying ugly cars. Lexus and Toyota the same. They are buying the brand and don’t give anything to what it looks like.

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