Sales of BMW brand vehicles decreased 12.5 percent in March in the US

News | April 1st, 2016 by 5
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Sales of BMW brand vehicles decreased 12.5 percent in March for a total of 30,033 compared to 34,310 vehicles sold in March, 2015.  Year-to-date, BMW …

Sales of BMW brand vehicles decreased 12.5 percent in March for a total of 30,033 compared to 34,310 vehicles sold in March, 2015.  Year-to-date, BMW brand is down 10.0 percent on sales of 70,613 compared to 78,492 sold in the first three months of 2015.

Of particular note in March, were strong increases in the sales of BMW Sports Activity Vehicles, in particular the BMW X1 and the BMW X3.  The popular new BMW 7 Series continues its sales success, increasing by 16.1 percent over March 2015.

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“It’s been a tumultuous first quarter of the year for business in the U.S. with plenty of volatility even in the premium vehicle segment,” said Ludwig Willisch, President and CEO, BMW of North America. “The desire for premium Sports Activity Vehicles continues accelerating at a strong pace in the U.S. and I’m very pleased that our SAV plant in South Carolina will make another production increase in the months ahead to help us satisfy the ever-growing demand for our X models.”

BMW Group Sales
In total, the BMW Group in the U.S. (BMW and MINI combined) reported March sales of 34,795 vehicles, a decrease of 13.3 percent from the 40,139 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 10.8 percent on sales of 81,452 in the first three months of 2016 compared to 91,269 in the same period in 2015.

MINI Brand Sales
For March, MINI USA reported 4,762 automobiles sold, a decrease of 18.3 percent from the 5,829 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 10,839 automobiles sold, a decrease of 15.2 percent from 12,777 automobiles sold in the first three months of 2015.

Table 1: New Vehicle Sales BMW of North America, LLC, March 2016

Mar.
2016
Mar.
2015
% YTD Mar. 2016 YTD Mar.
2015
%
BMW brand 30,033 34,310 -12.5 70,613 78,492 -10.0
BMW passenger cars 20,616 27,195 -24.2 47,242 57,851 -18.3
BMW light trucks 9,417 7,115 32.4 23,371 20,641 13.2
MINI brand 4,762 5,829 -18.3 10,839 12,777 -15.2
TOTAL Group 34,795 40,139 -13.3 81,452 91,269 -10.8

BMW Pre-Owned Vehicles

  • In March, BMW Certified Pre-Owned sold 10,203 vehicles, an increase of 6.7 percent from March 2015.
  • Total BMW Pre-Owned sold 16,169 vehicles in March 2016, an increase of 8.1 percent from March 2015.
  • The Total BMW Pre-Owned cars sold year-to-date were 44,799, a 0.3 percent increase from the first three months of 2015.

MINI Pre-Owned Vehicles

  • Sales of MINI NEXT (certified pre-owned) set a March record with 1,090 vehicles, up 15.8 percent over March 2015.
  • Total MINI Pre-Owned sales also set a March record with 2,442 cars, an increase of 16.1 percent from March 2015.
  • Total MINI Pre-Owned sales year-to-date were 6,526, a 13.5 percent increase from the first three months of 2015.

BMW Motorrad Sales
Sales of BMW motorcycles increased 19.6 percent in March with 1,931 motorcycles sold compared to the 1,614 sold in March 2015.

The S 1000 RR was once again the best-selling model with 254 deliveries compared to 219 this time last year, helping S-Series volumes grow by 51%.  With 249 sales compared to 178 this time last year, the R 1200 GS Adventure helped drive growth of 38% in boxer models.  Further growth also came from the award-winning 6-cylinder luxury touring models with 209 K-Series units delivered to customers compared to 155 in March of 2015. The new for 2016 C 650 GT Maxi-Scooter proved popular too, with 48 retails, up 14% on the figure from a year ago.

Table 2: Motorcycle Sales BMW of North America, LLC, March 2016

Mar.
2016
Mar.
2015
% YTD Mar.
2016
YTD Mar. 2015 %
BMW Motorcycles 1,931 1,614 19.6 3,176 3,098 2.5

5 responses to “Sales of BMW brand vehicles decreased 12.5 percent in March in the US”

  1. […] Sales of BMW brand vehicles decreased 12.5 percent in March in the US , source & photos: bmwblog […]

  2. John says:

    Hopefully BMW will find its focus again… Right now they seem to be chasing every niche possible and giving up on the “performance” aspect of their cars. I just don’t see what makes a bimmer exceptional anymore.

  3. Lucky13 says:

    The problem is they missed the SUV wave caused by low gas prices. My small dealer in South Carolina had 31 3 series in stock in late Jan/Feb and 1 X1. They never have 6 cyl X3’s and I mean never. They are so focused on selling cars yet the people buying want SUV’s right now. Even if the 3 Series was great again the market in the US has changed.

    • Chris says:

      The problem with the X1 is that the wait list is very long for being a new model and everybody wants to have one. I don’t know if you know how the it works with the orders. Every dealer has a limited number of orders, for example for the X1, for small dealers are 12 cars every 3 month’s. So as you imagine 12 care are nothing even for a small dealer, it’s about 15% / 20% of their sales. That’s why they can’t afford at the moment to have X1 in stocks. That’s one of the reasons why bmw sales are low, they don’t have the capacity to fulfill the orders of the X1. Many X1 are soled every day but the car’s will come later this year.

  4. […] period last year. Lexus deliveries fell 2.8 percent to 30,198, enough to lead the pack in March. BMW reported a 12 percent drop to 30,033 while Mercedes posted a 5.9 percent decline to 28,164. Lexus’ sales were aided by […]

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