Why BMW needs a 9 Series Coupe

Interesting | March 27th, 2016 by 11
BMW 9 Series Coupe rendering 750x500

We just recently took a look at a spied 7 Series BMW, wearing a bit of camo, that looked suspiciously like it could have been …

We just recently took a look at a spied 7 Series BMW, wearing a bit of camo, that looked suspiciously like it could have been an M7. Fans got quite excited about such a car, as a BMW M7 would answer a lot of demands of enthusiasts who would want such a car. But an M7 might not be the only ultra-expensive car BMW could be making and it shouldn’t be, as BMW needs something even higher on in the food chain. Something like a BMW 9 Series.

A little while back, we heard that BMW would be making a 9 Series Coupe and the project was greenlit. The 9 Series Coupe would slot between the 7 Series and Rolls Royce Ghost, something the BMW could use. It would use all of the great parts of the 7 Series, but use them in a sportier and sexier grand touring coupe body.

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At the moment, BMW doesn’t have anything to compete with the Mercedes-Maybach, so the Bavarian brand could use an ultra high-end luxury car under its own brand instead of leaving that to Rolls Royce. Not to upstage the British brand, BMW would have to keep it less expensive and/or exclusive than the Ghost but it could still produce a seriously luxurious machine.

A 9 Series would also give BMW a competitor to the Mercedes S Class Coupe, one of the most luxurious coupes on the market and a car that’s basically in a class of one at the moment. Whenever one of the German car companies has a car that is essentially in a class all by itself, the other’s have to create something to compete. BMW needs to do that here, with a 9 Series to compete with Merc’s flagship coupe.

It would also give BMW a new flagship vehicle and there’s something incredibly seductive about a monstrously luxury coupe as a flagship car. While BMW has some amazing cars and some brilliant technology, I’m not sure BMW has ever had a flagship car that’s seductive and sexy. Put a 9 Series Coupe with 7 Series+ levels of luxury and a seductive design on commercials and customers will be flocking to BMW dealerships just to buy a car associated with that. It would be downright polarizing.

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Another reason why a 9 Series should be built is that BMW doesn’t have a lot of cars over the $100,000 range. It does have a lot of cars close, or just over the six-figure hill , but it doesn’t have a ton of uber-expensive cars. While that may not seem like a serious issue, it can be when it’s competitors do have cars of that nature. Both Mercedes-Benz and Porsche have cars that wear some eye-watering price tags. What that does is add more prestige to the brand, which raises the perceived value of the brand’s lesser cars. It would basically do what the Audi R8 did for the Audi brand — bring customers into dealerships to get into the same brand that makes that gorgeous car from the commercials.

With a 9 Series, BMW has a real opportunity to brand itself as an even more luxurious and technologically advanced brand than it already is, while at the same time developing a competitor to one of its biggest rival’s most impressive cars. It seems like a win/win for BMW, to create a 9 Series Coupe.

11 responses to “Why BMW needs a 9 Series Coupe”

  1. kylecronin says:

    If odd numbers are sedans and wagons and even numbers are coupes and convertibles, wouldn’t a high-end coupe be an 8-series, not a 9-series?

  2. jason bourne says:

    If the 9-Series coupe looks like any of those pics, then BMW doesn’t need it.

  3. seancorr says:

    Hope the interior isn’t a let down. As of now only the 7er has a proper cabin and the X5/6 isn’t too bad yet but the rest of the lineup is in dire need of a major upgrade.

    • John says:

      Seriously. When you look at the price of an M4, and the amount of plastic inside, around the steering, dashboard, iDrive controls… it’s really quite sad. It’s like BMW thinks that lots of plastic and a very plain interior looks “sporty”.

  4. Kaisuke971 says:

    They do need an 8 Series, but done in a BMW way, with great handling associated of course with plenty amount of luxury… Well basically a 7 Series coupe.

    I think some people would like to buy a Continental GT or an AMG S Coupe without necessarily having to bother the rather sluggish ride, often justified by the fact these are heavy GT cars. You know, the usual “it handles great… for a 5000lb car”.

    Plus the DB11 doesn’t really have rear seats so there you go. An M860i would be an interesting thing to see on the market. The Ghost is a beast but… It’s a Rolls Royce. It’s made to ride on clouds…

    And with the X7 i wouldn’t be surprised if we see such a car. Krüger said they need more offers in the 100k + range (or something like that) so it’s def in considerations.

  5. John says:

    Because the 6 series is too small and light and nimble??? LMAO

    • Matt Stokes says:

      To be fair, the 6-er is shorter, narrower, not as tall, has a shorter wheelbase, and weighs less than the S-Class Coupe… I guess rich people just like bulky cars!

      • Timothy Gough says:

        If you’ve ever tried driving the Mercedes S Class coupe, you’d understand. I think BMW will make a better rival car to that S Class coupe. Time will tell though

  6. Timothy Gough says:

    It would be called the 8 series, according to BMW’s new car naming convention. Odd numbers for sedans and wagons, even numbers for coupes, Grand coupes, and convertibles

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