Building the best automobile always was and still is BMW’s primary motivation. However, even the best vehicle can always be attuned even more individually to the customer’s personal preferences. It is precisely for this reason that BMW Individual Manufactory has been synonymous with individualization of the highest level for more than 20 years now. “The BMW Individual Manufactory is not so much a place where masterful craftsmen provide vehicles with solutions that are tailor-made to the individual ideas of our customers, but rather an attitude driven by the aspiration to offer maximum customer orientation and to ensure that our customers’ wishes become reality,” says Frank van Meel, CEO of BMW M GmbH, which is not only responsible for the particularly sporty BMW brand automobiles, but also for the highly exclusive models offered by their BMW Individual division.
The BMW Individual Manufactory not only realizes exclusive one-off items, but also develops and produces market-specific editions and special models – notable examples being cooperative partnerships with the well-known watchmaker Girard Perregaux, the world-famous concert piano maker Steinway & Sons or the tradition-steeped silver manufactory ROBBE & BERKING. Along with the BMW Individual Manufactory, the BMW Individual Collection completes the BMW Individual product range. It comprises equipment options that are perfectly aligned to each BMW series, including exclusive body colours, high-grade leather materials, special interior trims and further equipment features.
Two highly exclusive edition variants for the new BMW 7 Series.
With the new BMW 7 Series, BMW is already setting benchmarks in the areas of contemporary luxury, comfort and innovations. The BMW Individual Manufactory is now raising the bar to an even higher level, once again shifting the boundaries of what is possible. With highly exclusive and finely crafted equipment details, the BMW Individual Manufactory is demonstrating its extraordinary capabilities by developing two highly exclusive edition models based on the BMW 750Li xDrive – the “Solitaire Edition” which is limited to six models, as well as the “Master Class Edition”, of which there will be just one unique version.
On the exterior, the two exclusive special colors, BMW Individual Metallic Black Gold and BMW Individual Metallic Solitaire White, underscore the expressive design language of the new BMW 7 Series. These colors can only be applied incorporating an extremely complex method, by which fine glass flakes are embedded into one of the final layers of paint, resulting in a particularly pronounced deep gloss. A chrome plaque located on the C pillar of all seven models and bearing the “Solitaire” lettering, as well as a decorative rear trim sporting the name of the edition, provide discreet indication of the vehicle’s uniqueness.
The interior reflects a new dimension in aesthetics, luxury and elegance.
Inside the car, i.e. where comfort is experienced first hand by the customer, a large number of exclusive features emphasize the aesthetics, luxury and elegance of these edition models. The exclusive BMW Individual fine-grain full leather trim Merino in the colour Tartufo as well as the Alcantara roof liner in the same colour contribute considerably towards the vehicle’s ambience. Extremely soft floor mats made from sheared lambskin in Tartufo, storage compartments for cosmetic tissues finished in color-matching leather in both rear doors as well as soft, Alcantara covered cushions in the color Tartufo bearing the embroidered lettering “Solitaire” or “Master Class” respectively all enhance the luxurious character of the BMW 750Li xDrive. A bar compartment with tulip sparkling wine glasses and an integrated cooling box in the rear compartment center console are available for refreshments, whilst a silver-plated plaque on the cent re console discreetly informs passengers that they are traveling in a highly exclusive edition model that has been produced only seven times. However, the highlight of these special edition models are undoubtedly the five optional diamond inserts in the interior trims on the dashboard and doors.
The vehicles exquisite features are also to be found in the luggage compartment. The boot, which is lined with Alcantara in the color Tartufo, not only protects exclusive items of luggage, but also underpins the stylishly luxurious design that exists everywhere in the vehicle. In keeping with the car’s high-class character, the range of edition model options also include an exclusive box for key storage, at home for instance. It comes with a BMW Individual Black Piano finish and a pearlescent insert on the lid and, like the interior trims, is optionally available with diamond inserts and an inlay with Alcantara leather lining.
BMW Individual fine-grain Merino – leather of the highest quality.
Seats belong to the few elements of a car with which the occupants are in permanent contact during a journey. Consequently, they contribute considerably towards a feeling of relaxation and to travel comfort. The car features exclusively BMW Individual fine-grain Merino, which is the highest quality leather available for a BMW. Naturally supple and finely structured, the leather pleases with a unique look and feel. This special leather reflects the character of BMW Individual – the choice of best materials and top quality workmanship meet the highest demands. Only flawless, intact hides are used for further refinement. Two processing methods are applied – a special re-tanning process and vacuum drying, which are normally only used for the manufacture of particularly high-grade leather accessories. They lend BMW Individual fine-grain Merino leather its unparalleled elegance and unique sheen. However, thanks to careful processing, the natural quality of the original material remains unaffected; it is extremely durable and breathable, but at the same time very evenly structured and soft, providing the highest degree of sitting comfort.
However, BMW Individual not only sets standards in the new BMW 7 Series with the quality of this exceptionally high-class leather, but also with further optional features for the leather trim. In addition to the back panel cladding for the seats, the upper and lower instrument panels as well as the door panels, including the B pillars, are covered with BMW Individual fine-grain Merino leather.