DriveNow Carnapping: Special greetings for BMW Birthday

Interesting, Videos | March 17th, 2016 by 3
MAYD BMW 100 750x500

Not only competitors have congratulated BMW on its 100th birthday, but also others, like advertising agency MAYD. The Germany ad shop has come with a …

Not only competitors have congratulated BMW on its 100th birthday, but also others, like advertising agency MAYD. The Germany ad shop has come with a special message for the anniversary by using BMW’s DriveNow program. The Hamburg-based folks have have simultaneously rented 100 vehicles from the DriveNow fleet and distributed the car-sharing vehicles in an urban area.

All the cars have been connected through software and displayed onto a single map.

MAYD BMW 100 750x489

The 100 BMWs – ranging from 1 Series hatches to i3 electric cars – formed along a huge lettering on the map and congratulated BMW together  – “100 YRS BMW.” If one customer would have opened the DriveNow app in the morning of March 7th, the special message would have appeared on the tiny high-tech screen.

The coordination and innovative idea is nothing short of spectacular, while also showing the reach of the BMW brand which drives others companies to associate with the Munich-based automaker.

3 responses to “DriveNow Carnapping: Special greetings for BMW Birthday”

  1. khalid says:

    happy birthday bavaria!
    It is really hard to stand by bavaria from any other car manufacturer.

    Always draw a new philosophy for any line of car technology….

  2. […] giant – BMW first took a stab at ridesharing by working with DriveNow. The company is now throwing its weight behind California’s carpooling startup, Scoop. BMW said […]

  3. […] giant – Volkswagen. Auto giant – BMW first took a stab at ridesharing by working with DriveNow and is  now throwing its weight behind California’s carpooling startup, Scoop. Automaker […]

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