BMW Group sales rose 7.9% to total 163,965 worldwide in February 2016

News | March 11th, 2016 by 1
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In its centenary year, the BMW Group continues to grow its global sales. February saw a new record number of customer deliveries with a total …

In its centenary year, the BMW Group continues to grow its global sales. February saw a new record number of customer deliveries with a total of 163,965 BMW, MINI and Rolls-Royce vehicles handed over to customers around the world, an increase of 7.9% on the same month last year. In the year-to-date, 316,846 units have been sold, an increase of 7.7% compared with the same period last year.

“As we activate our year of centenary events, I’m delighted that our sales continue to grow at a sustainable rate,” said Dr Ian Robertson, member of the board of management of BMW AG responsible for sales and marketing BMW. “As we expected, we are seeing tailwinds in some markets but headwinds in others. However with our innovative new models, we remain optimistic that we will continue to achieve steady sales growth as the year progresses,” he added.

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In the first two months of 2016, sales of BMW-brand vehicles increased by 8.3% to total 277,304 units worldwide. Many models achieved sales growth in the first two months of the year. A total of 24,621 BMW 1 Series models were delivered, an increase of 14.3% compared with the first two months of last year. A total of 24,014 BMW 2 Series models have been sold so far this year with the 2 Series Active Tourer accounting for 10,699 of those sales and the 2 Series Gran Tourer for 6,698 units. Year-to-date sales of the new BMW 7 Series total 6,506 units, an increase of 21.6% compared with the same period last year. The BMW X family continues to be a strong growth driver: BMW X1 sales increased by 59.6% (28,882), BMW X3sales rose 16.8% (22,694) and BMW X6 sales grew by 20.3% (6,869).

A total of 2,871 BMW i vehicles have been delivered to customers worldwide in the year-to-date. Since the sub-brand was first introduced at the end of 2013, over 50,000 innovative BMW i vehicles have been sold.

MINI sales increased 4.1% in the first two months of the year, with a total of 39,237 vehicles delivered to customers. One significant growth driver was the MINI 5 door: with a total of 11,606 units sold, sales are up 29.5% compared with the same period last year. So far this year, the recently launched MINI Clubman has been delivered to a total of 5,603 customers around the world.

Sales in Europe continue to grow strongly with deliveries of BMW and MINI vehicles in the first two months totalling 134,140 units, an increase of 11.4% compared with the previous year. Almost all markets achieved sales growth, with double-digit increases recorded in several markets including Italy (12,522 / +12.4%), France (12,172 / +13.3%) and Spain (8,949 / +22.5%).

Deliveries of BMW and MINI vehicles in Asia increased by 12.1% (113,588) compared with the first two months of last year. In Mainland China, deliveries rose 12.7% (80,215), sales in Japan increased 15.0% (9,491) and deliveries in South Korea climbed 13.3% (9,328).

In the Americas, year-to-date sales of BMW and MINI vehicles are down 6.4%, with a total of 58,174 units delivered to customers. Although sales totalling 46,657 in the USA were 8.7% down on the same period last year, deliveries in Canada rose 8.8% (5,191).

BMW Motorrad continues to achieve strong sales growth with deliveries in the year-to-date up 12.1%. Around the world, a total of 17,323 BMW motorcycles and maxi-scooters have been delivered to customers so far in 2016.

BMW Group sales in/ytd February 2016 at a glance
In February 2016
Compared with previous year
YTD 02/2016
Compared with previous year
BMW Group Automobiles
163,965
+7.9%
316,846
+7.7%
BMW
143,419
+9.1%
277,304
+8.3%
MINI
20,370
+0.3%
39,237
+4.1%
BMW Motorrad
9,835
+7.0%
17,323
+12.1%

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