The one-off BMW 8 Series topic was back this week in full force. Reports from Germany – quoting BMW sources – mentioned a possible market launch for the high-end BMW sometimes in 2020. BMW fans have long desired a replacement for the beloved 8 Series coupe of the ’90s and BMW has been toying with our emotions on the subject for the past few years, teasing us with rumors and concepts only to later deny the plans for such a car.
A new BMW 8 Series would serve as the brand’s flagship, in terms of both technology and luxury, being the ultimate in luxury grand touring. According to some insiders in Munich, BMW has two different layout ideas for the upcoming 8 Series and both of them have been put in front of Harald Krueger, BMW’s CEO, who is currently in the works of expanding BMW’s model lineup near the top, with the addition of new luxury vehicles to compete with Mercedes-Benz’s S Class Coupe.
So let’s assume for a second that the 8 Series is a done deal which will lead – normally – to the following question: Will BMW build an M version of it? The BMW M8 is a unicorn, especially considering BMW has only built a one-off model which never made it in production. Today, speaking to CarAdvice, BMW M product manager Carsten Pries made it clear that an M8 – or 8 Series M performance model – would appear to be a logical conclusion, but he refrained from confirming any 8 Series plans.
“If our BMW AG colleagues ever decided to build an 8 Series, we would obviously look at it,” he said. Furthermore, when asked about the development of an M car, Pries suggested that getting involved sooner is always better.
“As early as possible, or as early as necessary,” he said.
“When we do the paperwork at the strategic early phase, then we have the biggest possibility to influence what will be developed as a base model,” Pries said.
Whether BMW needs an M8 flagship is another topic, but certainly most of the customers are looking for that halo car that will not only emphasize the historical sportiness of the brand, but will also showcase the tech of the future which is much more than raw power and big engines.