The new MINI display at the BMW Welt

MINI | February 8th, 2016 by 1
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BMW’s British premium sub-brand presents its model range at the BMW Welt under the brand’s updated market appearance. MINI’s central exhibit is the all-new MINI Clubman.

MINI announced an update its brand identity in June 2015 and introduced a newly-designed logo alongside a new MINI Serif font and new visuals. For the first time recognizable at the 2015 Frankfurt Motor Show to a broad audience, MINI’s new brand appearance can now also be observed at the BMW Welt.

The all-new MINI Clubman, which was recently introduced with an all-wheel drive system, is presented centrally on the MINI show floor. The Cooper S variant of the Clubman features a sliver exterior color and it’s powered by four-cylinder petrol engine with 141 kW / 192 hp.

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A special section to enjoy the MINI flair is created on the back side of the Clubman. A big video wall and living room furniture create the illusion of entering the apartment of designer. It invites visitors to sit down and take a look at a classic MINI Cooper.

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The Clubman is joined by its three- and five door MINI siblings, located on the left side of the display. The MINI five-door is painted in Electric Blue metallic and wears the British union jack on the roof and at the mirror caps.

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The three-door version of the MINI is presented with two Cooper S models (one with the aggressive Volcanic Orange as exterior color and one in Thunder Grey).

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On the right side of the MINI exhibition floor the brand presents the powerful John Cooper Works editions of the MINI Paceman and Countryman. Both versions are powered by a turbocharged 2.0-liter four-cylinder engine with a maximum power output of 170 kW / 231 hp.

One response to “The new MINI display at the BMW Welt”

  1. […] could take a look at one of its own companies to remedy this. MINI has offered excellent customization of its cars for ages now, allowing customers to select what […]

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